Petco announced it acquired PupBox, a puppy- and life stage-focused subscription service company. PupBox delivers customized products and training information to pet owners based on their pet’s current stage of development and physical characteristics. Petco and PupBox also launched a box with festive toys, treats and training tips just in time for the holidays that will retail at $29.99.
PupBox was co-founded by Ben and Ariel Zvaifler in 2014 after they adopted a new Goldendoodle, Maggie, and struggled to find products, which suited her needs. The company appeared on ABC’s Shark Tank in November 2016, where they secured funding from investor Robert Herjavec. At the time, the Zvaiflers said they generated $580,000 in sales with boxes priced from $29 to $39 each.
“We’re thrilled to bring PupBox to an established industry leader like Petco, and excited to aggressively expand our current offering together, while helping pet parents and the pets they love,” said Ben Zvaifler, PupBox CEO. The PupBox will now feature products from Petco.
Ben and Ariel, along with the entire PupBox team will join Petco as part of the deal. Terms of the deal were not disclosed.