September 19, 2022

2022 Pet Innovation Awards Honors Innovation and Excellence in Pet Industry

The recently announced 2002 Pet Innovation Awards lauded some of the most innovative companies, services and products in the pet care industry and among its honorees this year was the Kibble Katcher for Innovative Dog Bowl Design and Kit Cat Complete Cuisine™ from Kit Cat International for Cat Food Wet Product of the Year.

The Kibble Katcher is an invention of Brandon Kennington, president of the L.A.-based product development company BlueKube.

In addition to helping to avoid messes, a crucial feature missing from regular dog bowl feeders is promoting better posture, healthier eating and drinking habits and improved digestion in dogs.

This positioning of a dog’s body can negatively affect the spine and lower back. So, with the Kibble Katcher bringing the food and water bowls off the floor, the dog can eat more mindfully while standing in an improved position.

The Kibble Katcher features a dishwasher-safe, angled aircraft aluminum surface that leads stray kibble and dripped water to the two separate catcher trays.

Under the wet cat food category, Kit Cat Complete Cuisine is a complete and balanced diet in real meat flakes. The wet food product provides cats with a complete and balanced diet and is both easy and convenient to serve. Each can of Kit Cat Complete Cuisine contains fresh and natural ingredients that are 100 percent free from grains, artificial flavors and preservatives.

Created by nutritionists and cat lovers, Kit Cat Complete Cuisine is the first of its kind available on the market – a complete diet in real meat flakes that is based on European Pet food Industry Federation (FEDIAF ) standards.

The wet food product line comes in 14 different flavors including Chicken And Goji Berry In Broth, Chicken And Skipjack In Broth, Chicken And Salmon In Broth, Tuna And Chia Seed In Broth and more.

“We are truly honored to be recognized by Pet Innovation and be among the winners’ circle. Our passion for animal welfare, shelters and stray cats has been the main catalyst to starting our company. We are advocates for cats and pets on every level. Providing a wholesome and natural cat product made up of the freshest raw materials has been our goal from the start,” said Kenneth Koh, co-founder of Kit Cat International. “We strive to create simple, yet high quality and nutritious meals that even the most discerning cat will enjoy. After all, cats are an integral part of our families, and they deserve the best that we can offer them to ensure they have a long and ‘pawspurrous’ life.”

The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2022 Pet Innovation Awards attracted more than 2,000 nominations from around the world.

“It’s important to be transparent about the sources of products when it comes to pet food. Particularly wet food. Ensuring high quality that is both wholesome and natural in the ingredients that go into cat products makes a difference in the health and well-being of our feline friends,” said Travis Grant, Managing Director, Independent Innovation Awards. “You can tell Kit Cat’s line of high-quality and nutritious cat food was created by cat lovers. It’s simple to serve but packed with the essential ingredients that cats need and meets the highest level of industry standards while ensuring the health of even our fussiest eating cat companions. Congratulations on being this year’s stand out choice for ‘Cat Food Wet Product of the Year.'”


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