July 8, 2026

Giddy Kitty™ Expands Distribution, Bringing Innovative Feline Enrichment Solutions to Independent Pet Retailers Across the Northeast

New partnership with Vermont Pet Food & Supply brings award-winning Giddy Kitty Purrsuits™ treat-toy system to independent pet retailers while supporting broader U.S. distribution expansion. As cat ownership continues to grow […]

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July 8, 2026

RAWZ Introduces New Best Practices Resource for Independent Pet Retailers

New Toolkit Provides Actionable Strategies Focused on Customer Service, Education, Merchandising and Community Engagement RAWZ Natural Pet Food, a family-owned company dedicated to improving the lives of pets through minimally […]

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July 8, 2026

BetterBone Reduces Prices by Nearly 20% Following Major Manufacturing Innovation and Operational Expansion

Award-Winning Plant-Based Dog Chew Brand Passes Manufacturing Efficiencies Directly to Retailers, Distributors, and Pet Parents Without Compromising Quality or Margins BetterBone recently announced nearly 20% lower pricing across its product […]

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July 8, 2026

At Midyear, Store Brands Continue to Gain Unit Sales & Share in Low Growth U.S. Market

Store brands continued to strengthen their position in the marketplace during the first half of 2026, outperforming national brands in the industry’s most important metric — unit sales, reports the […]

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June 26, 2026

New leadership at FreshPet

Just in time for Freshpet’s 20th anniversary, the company has announced new leadership to prepare for the years ahead. Nicki Baty will be their new President and COO. Baty will […]

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June 25, 2026

Vitakraft Unveils New Brand Identity to Simplify Pet Care and Strengthen Consumer Connections

Vitakraft, one of Europe’s leading pet care specialists, has a new look that will be rolled out across its packaging, website, point-of-sale materials, and social media—and it was not created […]

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June 19, 2026

Sparkle Grooming Co. Turns Customer Into Franchise Owner as Brand Surpasses 600 Licenses Awarded

Longtime member plans to bring the wellness-focused dog grooming concept to Queen Creek and San Tan Valley after years of experiencing the brand firsthand Sparkle Grooming Co., the wellness-focused dog […]

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June 19, 2026

America is Turning 250 – Here’s How To Keep Your Pup Safe On The Fourth of July

Camp Bow Wow shares tips for celebrating safely with your dog this Independence Day America’s 250th birthday is shaping up to be the most spectacular Fourth of July celebration in […]

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June 19, 2026

New Jersey Rescue Pup Named America’s Top Shelter Dog Makeover in Contest Supporting Dog Adoption

$10,000 Grand Prize from pet grooming leader Wahl® helps shelter and groomers continue their collaborative efforts to get more dogs adopted Police rescued Lucy from a crate outside, where she […]

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June 17, 2026

Tractor Supply Customers Show Their Passion for Shelter Pets During “Relief for Rescues” Fundraiser

During two-week campaign, held in partnership with Miranda Lambert’s MuttNation Foundation, customers donated more than $547,000 to support animal shelters and rescues in the wake of natural disasters Tractor Supply […]

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