September 8, 2021

EarthWise Pet, Pet Stuff America and Pet Stuff Franchising Form Strategic Partnership

EarthWise Pet is forming a strategic partnership with Pet Stuff America and Pet Stuff Franchising. The partnership was announced last month. Pet Stuff America founder Lisa Senafe, will join EarthWise Pet as Chief Nutrition Officer to work side-by-side with EarthWise Pet Chief Executive Officer Michael Seitz and Chief Development Officer Daniel Webb.

“Lisa shares our commitment to nutrition and holistic pet health,” said Seitz. “Combining our know-how and resources will strengthen our brands and allow us to serve more customers as well as provide better support to local independent store owners. With the regional nature of where our stores are located, the private label synergies we will be able to rollout and the core values alignment of our companies, this is going to be an amazing ride.” 

EarthWise Pet recognizes that pets are family. Local franchise owners guide customers to the foods, supplies and services that are most suitable for their pets, based on breed, age, medical conditions and temperament. Services also include dog washes and grooming, which are being added to Bentley’s Pet Stuff locations. Stores also partner with additional service providers to help with pet sitting, dog walking and other needs.

Combining the brands into one organization offers several advantages: 

  • Economies of scale. With more combined buying power, the brands will be able to negotiate even better deals with manufacturers and suppliers — ensuring both great prices and quality for their customers.
  • Know-how. Educating pet parents is part of EarthWise Pet’s core mission, which they achieve by educating their independent store owners and staff with the nation’s only comprehensive Certified Pet Dietitian program. The partnership deepens this commitment to educational excellence as the program will be rolled out to all Bentley’s and Dee-o-Gee locations.
  • Franchise support. EarthWise Pet locations are locally owned and operated by entrepreneurs who share a passion for overall pet wellness. “This partnership provides additional support staff, as well as stronger resources to assist local owners as they establish and grow their businesses,” says Webb. 

Entrepreneurs can learn more about the opportunity at EarthWisePetFranchise.com.

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