5WPR Secured as Agency of Record for Leading Independent Pet Insurance Marketplace, Pawlicy Advisor

5WPR, one of the largest independently-owned PR firms in the US, announces it has been selected as the public relations Agency of Record for leading independent pet insurance marketplace, Pawlicy Advisor.

Through a strategic media relations program, 5WPR has been instrumental in generating widespread awareness for Pawlicy Advisor’s services in both the veterinary and consumer markets. A notable highlight of the collaboration has been the successful launch of an in-depth industry survey on the escalating costs of the pet industry, which garnered broadcast attention.

“We are thrilled to partner with Pawlicy Advisor and support their mission to bring transparency and simplicity to the pet insurance marketplace,” said 5WPR Co-CEO, Matthew Caiola. “Our team continues to leverage its media relations expertise to generate widespread awareness for Pawlicy Advisor and its services, helping to make a positive impact on pet care.

“At Pawlicy Advisor, it is our goal to bring both pet parents and veterinarians access to the best care for their pets, no matter what their needs,” said Edwin Plotts, Director of Marketing at Pawlicy Advisor. “We look forward to working with 5W to further achieve this and continue to drive awareness for what we have to offer.”

Drawing on three decades of industry expertise, the 5WPR’s Technology team brings a wealth of knowledge to clients’ initiatives, keeping abreast of top trends, benchmarks and historical insights.