5WPR Selected as a Finalist in the Integrated PR & Marketing Category with The Honest Kitchen for the 2025 PR Daily Awards
5WPR, one of the largest independently owned PR firms in the U.S., is proud to announce that it has been selected as a finalist in the Integrated PR & Marketing category of the 2025 PR Daily Awards for its campaign with The Honest Kitchen, titled “Feed Them the Best. Whether They Deserve It or Not.” This recognition celebrates the agency’s creativity, strategy and measurable impact in shaping the future of integrated communications across the pet food and lifestyle sectors.
The campaign, launched to stand out in a crowded pet food market, highlighted The Honest Kitchen‘s position as the first human-grade pet food brand. With a witty, tongue-in-cheek approach to pet ownership, the initiative aimed to engage a new generation of pet parents, foster consumer participation and elevate brand recognition while creating an emotional connection with pet owners who see their animals as family, even when they misbehave.
5WPR developed a fully integrated pet marketing communications strategy rooted in authenticity, humor and a deep understanding of today’s pet owners. The campaign included a high-impact earned media rollout targeting trade, lifestyle, pet and marketing outlets; a co-branded sweepstakes with Naturepedic that encouraged user-generated content; and experiential pop-up events in New York City and Los Angeles. Each activation reinforced the campaign’s playful message while positioning The Honest Kitchen as a relatable, premium and trusted brand.
“The success of this campaign reflects the power of creativity, strategic storytelling and authentic brand engagement,” said Leigh Ann Ambrosi, Managing Partner & EVP, Lifestyle & CPG at 5WPR. “We are thrilled that our work with The Honest Kitchen has been recognized as a finalist in the PR Daily Awards. This campaign was about more than just media coverage; it was about connecting with real pet parents, celebrating the humor of pet ownership and bringing the brand’s personality to life through integrated storytelling.”
Within just one month of launch, the campaign secured more than 185 million impressions and more than 50 earned media placements in outlets including Chief Marketer, Trend Hunter, Uncover LA and amNY. The sweepstakes drew more than 2,500 entries, generating valuable user content and consumer data, while the pop-up events welcomed 200+ attendees, including 50+ members of the media and influencers from top outlets such as CNN Underscored, GMA Online and The Spruce Pets. Social sharing from these activations resulted in more than 50 organic posts, extending the campaign’s reach across digital and social platforms.
The 2025 PR Daily Awards will be presented during a live industry celebration, which will also honor agencies named to PR Daily’s Top Agencies List. Winners will be revealed on Tuesday, Dec. 2 at 12 p.m. at City Winery in New York City.
For more information about 5WPR and its award-winning campaigns, visit www.5wpr.com.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2024 American Business Awards® and continuously brings leading businesses a resourceful, bold and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Pet Products & Services, Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.