Pet Community Social Network Purrch Partners with Leading Rescue Organizations to Reach Prospective Pet Owners
Purrch, the first mission-driven social network built exclusively for the pet-loving community, has announced its partnership with Adopt-A-Dog, ALIVE Rescue, Rescue City and PAWS of Lynnwood, four leading pet advocacy groups.
Purrch brings together pet people of all types and locales, giving them a place to meet, interact and share all of life’s pet moments in a safe and private environment. By leveraging smart technology and a powerful data platform, the app offers a highly personalized experience for each user.
The company’s unique approach to community building is now helping shelter and foster pets find their forever homes. As part of a free partnership program, rescues and shelters can seamlessly promote their potential adoptees directly (and via their foster networks) to the broader Purrch community. The platform’s easy-to-use marketing platform plays matchmaker by embedding the content of these prospective adoptees into the feeds of prospective pet parents.
“Our original vision for Purrch was pretty simple – to give the growing pet community a safe place to make meaningful connections, engage in authentic conversations and of course, seek out a good laugh,” said Vail Weymann, Co-Founder and CEO of Purrch. “As our community has grown, we’ve recognized how important animal advocacy and pet welfare is to our members. It was a natural next step for us to provide those organizations with a prominent home on our platform.”
Rescues and shelters have found themselves resource-constrained in the last year given the massive acceleration of pet adoptions due to the pandemic. The ability for these non-profits to keep up with this growing demand and maintain their ongoing fundraising campaigns, all while staying in touch with their donors, foster network and alumni, has been a real challenge. The Purrch platform provides these organizations with a much-needed turnkey solution, delivering community and providing a deeper, more authentic way to engage with these networks.
“Purrch offers a unique space for pet people everywhere to come together and build a strong sense of community. At Rescue City we are always looking for new ways to reach more dog lovers and educate them on animal welfare,” says Dana Kats, Executive Director at Rescue City. “We are very excited to be a part of Purrch’s platform, to share our work with a larger network of people and to create meaningful connections with those looking to foster or adopt in our area.”
“During our initial meeting with Purrch it was clear how much love, passion and thought was put into creating this app,” says Kristen Gerali, Founder of ALIVE Rescue. “ALIVE Rescue knew we needed to partner with Purrch in order to help us network our hard-to-place animals and to connect with like-minded individuals. ALIVE Rescue is honored to be a part of this launch.”
Purrch is available for free on the App Store.