Reducing its Carbon ‘Paw Print’: DTC Pet Food Brand, Tailored® Pet, Celebrates Earth Month with Multi-Faceted Green Initiative and Exclusive Money-Saving Offer
New direct-to-consumer personalized dog food brand, Tailored® Pet, is celebrating Earth Month with multiple programs designed to reduce its carbon “paw print” and encourage environmentally-responsible pet ownership, including carbon-neutral shipping, recyclable packaging and a special money-saving offer complete with eco-friendly gifts.
First, the company is proud to announce that it now offsets 100 percent of the carbon emissions released into the atmosphere from delivering its products. This means the brand is investing in environmental projects that reduce carbon emissions by the same amount that shipping their products has generated. To execute this commitment, Tailored has partnered with Bluesource®, an organizational climate action partner, to support verified urban and sustainable forestry projects in Pennsylvania and California.
“At Tailored, we’re not only focused on providing pets with personalized nutrition for their best life, we’re passionate about feeding a healthier, happier Earth, too,” said Steve Joyce, CEO of Tailored. “This new program comes at no extra cost to our consumers and is simply a way we can be conscious of our environmental impact and lighten our carbon footprint, while giving pet parents another reason to feel good about their choice to feed Tailored to their furry family members.”
Mr. Joyce went on to explain that unlike many other direct-to-consumer pet food brands, Tailored’s veterinarian-approved recipes do not require refrigeration, so no dry ice or insulated packaging – which is often environmentally toxic – is needed to ensure freshness during shipping or once it arrives to their home. What’s more, dry dog food creates less waste, as it comes in large recyclable bags instead of individual cans or pouches.
Second, the brand is also continuing its commitment to eliminating waste through its recycling partnership with TerraCycle, a global recycling leader dedicated to finding ways to recycle typically hard-to-recycle materials.
“Tailored Pet is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly dispose of their pet food packaging,” said TerraCycle CEO and Founder, Tom Szaky. “In turn, by participating in the Tailored Recycling Program, savvy pet parents can provide the animals in their lives the best nutrition, without the guilt over the waste the food packaging produces.”
To participate in the simple and free program, pet parents can collect their empty food bags, place them in any box and click here to sign up and download a free shipping label. The packaging will be sent to TerraCycle and transformed into recyclable materials.
Third, in celebration of Earth Month, the brand is offering an exclusive limited-time promotion: first-time subscribers will receive 40 percent off their first three subscription orders of their pup’s personalized recipe by using code EARTH40 at checkout. In addition to the discount, new subscribers will also receive two free environmentally-friendly gifts – a collapsible food bowl and a reusable tote bag. This limited-time offer will be valid April 12 and 13, 2021 or while supplies last.
In addition to the programs mentioned above, Tailored includes a biodegradable food scoop made from 100 percent bamboo in each initial order and all printed materials use recycled paper.
To get started personalizing a recipe for their pup, pet parents can visit Tailored Petand take a brief questionnaire, which asks detailed questions about the consumer’s dog. Using this information, the brand’s canine nutrition experts will recommend a personalized recipe tailored to each pet’s individual needs, complete with customized feeding instructions, to unleash their healthiest, happiest life.