Cat Matter Celebrates National Pet Day with Launch of an All New Cat Case

Cat Matter, creators of innovative and unique cat furniture, is set to launch a newly redesigned Cat Case Combination Cat Tower and Bookcase. The launch will take place on National Pet Day (Sunday, April 11, 2021). Customers who place orders on launch day will enjoy free shipping.

Jeff Faye, the founder of Cat Matter, explained the original Cat Case launched on Kickstarter in 2017. Designed as an alternative to unsightly shag carpet cat towers, the Cat Case looks to the casual observer like a modern, attractive, Scandinavian-inspired bookcase. But cleverly hidden inside are numerous places for feline friends to hide, scratch, climb and nap. “The Cat Case helps cat owners keep their pets happy and healthy without ruining their décor,” Faye said. “It offers all the stimulation and healthy movement cats require for wellbeing, tucked away in a tasteful piece of furniture cat owners will actually enjoy looking at.”

Faye added that when the Kickstarter campaign quickly exceeded its fundraising goal, it confirmed his belief cat owners were tired of ugly cat furniture. But never one to rest on his laurels, he immediately set to work on improvements that don’t compromise the modular, stackable design that made the original Cat Case a success.

Improvements include:

• Lighter weight
• Easier assembly
• Replaceable carpeted scratching surfaces
• Stainless steel hardware in fun, cat-themed shapes
• Three attractive new finishes
  • Havana Brown (walnut)
  • Tabby (hand-rubbed birch)
  • Rag Doll (oak)

“Customers love the original, but we’re always challenging ourselves to improve our products in meaningful ways,” Faye said. “After lots of hard work, we’re confident version two offers even more to love.”

To learn more:

• Cat Matter website
• Cat Case product page
• For samples and questions: meow@catmatter.com

Cat Matter designs and builds unique, attractive and innovative cat furniture products designed to please cat and cat owners alike. Built in Chicago, they feature premium materials and quality construction for years of enjoyment.

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