Hill’s Pet Nutrition Teams Up with Tik Tok to Raise Funds for Greater Goods Charities

In honor of this National Pet Day this past Sunday, April 11, TikTok launched its first ever donation effect campaign by teaming up with Hill’s Pet Nutrition to support shelter pets. TikTok users could choose one of two new pet themed creative effects to use on the platform and each use of the effect triggered a $1 donation by Hill’s, up to $75,000. The recipient of the donation is Greater Good Charities, a national nonprofit that works to improve the health and well-being of people, pets and the planet.

“Hill’s believes that every pet deserves the best care possible, which is why we support more than 1,000 shelters around the world through our Food, Shelter & Love program and have helped more than 11 million pets find new homes since 2002,” said Nicki Baty, Vice President and General Manager of Hill’s US. “We were thrilled to partner with TikTok on their first donation effect campaign, knowing that the money raised will be channeled through Greater Good Charities to pets that need it most.”

Launched on Thursday, April 8 and culminating on Sunday’s National Pet Day, the TikTok/Hill’s partnership quickly captured the interest of thousands of pet lovers across the country who used the creative effects to raise donations for Greater Good Charities pet related programs.

“Greater Good Charities is honored to partner with Hill’s and TikTok to help so many pets in need through this campaign,” said Noah Horton, Chief Marketing Officer for Greater Good Charities. “In addition to the generous donations, the awareness raised in support of adoption & foster and the good work of pet shelters and rescues nationally is truly important. What a fantastic way to celebrate National Pet Day!”