Manna Pro Products Acquires ZuPreem Brand, Expanding into Bird Market

Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire ZuPreem, a global brand that specializes in premium nutritional diets and treats for companion birds and select premium offerings for small mammals and zoo animals. This acquisition expands Manna Pro’s growing pet care portfolio into the premium companion bird market.

“ZuPreem’s approach to the welfare of animals through innovative nutrition and research to the highest quality standards of manufacturing makes the brand a perfect addition to the Manna Pro portfolio,” said John Howe, CEO, Manna Pro. “This acquisition enables us to expand our leadership across new pet segments in the US and abroad with a veterinary-backed, consumer-trusted brand that shares our commitment to Nurturing Life.”

David R. Morris, whose family history spans three generations in the pet industry, founded ZuPreem more than 27 years ago. “ZuPreem has always been committed to providing premium nutrition for pets and exotic animals, and we conducted a worldwide search to find the right partner to carry the tradition forward,” Morris said. “I’m proud of my family’s contributions to animal health and believe Manna Pro is a great fit to continue ZuPreem’s mission of providing the quality nutrition pet owners have come to expect from the brand.”

ZuPreem, based in Shawnee, KS, is the most recognized brand in the companion bird category. Throughout the years, ZuPreem has built substantial trust with consumers and a loyal brand following that has fueled the brand’s market share dominance. ZuPreem products can be found in more than 5,000 US pet stores including the largest pet specialty retailers. It is recognized internationally as a leading pelleted bird food brand.

Manna Pro is owned by investment vehicles managed by global investment firm The Carlyle Group.