Zesty Paws to be Acquired by H&H Group

Pet supplement brand Zesty Paws has entered into an agreement to be acquired by Health & Happiness (H&H) Group International Holdings Ltd. The acquisition is subject to customary closing conditions and is a full (100 percent ) acquisition of the privately owned Zesty Paws business. 

The acquisition is a strategic opportunity for H&H as the company builds its Pet Nutrition & Care (PNC) division as a third pillar alongside its existing business segments – Adult Nutrition & Care (ANC) and Baby Nutrition & Care (BNC). Recognizing the importance and the role that pets play in the lives of modern families around the world, Zesty Paws is aligned with H&H’s mission to make people and pets healthier and happier and will benefit from H&H’s expertise and resources to further drive the brand’s growth while being able to operate independently.

“We are delighted to be working with H&H Group to further realize Zesty Paws’ vision of being recognized as the world’s leading health and wellness company for dogs and cats,” said Steve Ball, CEO of Zesty Paws. “This acquisition combines H&H Group’s mission of health and happiness for all, with our passion for holistic pet health, to create a greater opportunity for Zesty Paws to bring transformative supplementation to pets worldwide.”

“The pet supplementation market has demonstrated great resilience and accelerated growth, and we believe Zesty Paws is well-positioned to make a strong contribution to the H&H Group offering,” said Laetitia Garnier, CEO of H&H Group. “Zesty Paws has established a strong brand and premium range of high-quality supplements for cats and dogs, with a pioneering spirit of innovation at its core. The combination of Zesty Paws’ attributes and brand reputation in the U.S. premium pet supplements market, and the growing demand for quality pet nutrition globally, makes this a very compelling opportunity for our Group.”

Headquartered in Orlando, FL, Zesty Paws was founded in 2015 with the mission of enabling and inspiring a zest for life in pets and pet parents. Zesty Paws launched a line of pet supplements to support many common conditions in dogs and cats, through highly efficacious formulations leveraging branded ingredients. Since its launch, Zesty Paws has continued to bring new innovations to market including soft chews, liquids, meat-based squares and oral health sticks across different conditions such as Skin & Coat, Immune Support, Multifunctional, Gut Health, Behavior and Hip & Joint.