New Science-Based Cat Litter Changes Color as Indicator of Cat’s Health

Alpha Paw’s new Genius Litter changes color based on what a cat’s urine might disclose about its health. One glance alerts owners to irregular values in their cat’s urine such as blood, alkaline, bilirubin or abnormal PH levels so they can take the necessary measures to restore their feline’s health.

Alpha Paw’s ultra-absorbent, odor-trapping crystals also provide an alternative to other litters on the market. When you’re ready to change out the litter, cat parents can throw Genius Litter in their garden without fear of polluting their environment.

In keeping with his pledge to feed all the shelter pets in the country, CEO and Founder Ramon van Meer will donate thirty meals to cats in shelters for every bag purchased.

“Pet wellness is our number one priority, closely followed by minimizing waste and feeding shelter cats in need, I’m happy to say that we’ve created a product that addresses all three,” said Alpha Paw CEO Ramon van Meer. “With so many litter options on the market, it can be easy to forget that the health of your pet is the main priority. Genius Litter puts substance over style so cat owners can monitor and address potential health warning signs before problems become life-threatening.”

For every product purchased, Alpha Paw donates meals to shelter dogs and cats across the country. To date, they have donated more than 500,000 meals and counting! The company also launched its own charitable foundation, The Alpha Paw Foundation, which partners with local and national non-profits and shelters and hosts donation drives and adoption events, aimed at helping as many rescue animals as possible find loving homes. For more information, click here.