Coops & Feathers Welcomes Amy Ranae Schwarz as VP of Sales and Marketing, Product Expansion Planned for 2022

Coops & Feathers^®, acquired by Stage Fund in 2021, is a female-led US-based pet products company that recently announced it has added industry veteran Amy Schwarz as Vice President of Sales and Marketing.

“The chance to work for Coops & Feathers was an opportunity I could not pass up,” said Schwarz. “I’m thrilled to be part of the team. My entire career in the industry has been dedicated to driving businesses with the best product offerings and ensuring to exceed the customers’ expectations. I’ll be applying my experience to help bring creative, problem-solving product offerings to the market. Consumers need products that not only solve their challenges but make their pets’ lives better. Coops & Feathers is going to be that solution-based company and to be part of that has been a life-long career mission.”

Sherry Frydenlund, CEO of Coops & Feathers shared, “We are extremely excited that Amy has joined our growing team. She is a seasoned veteran and proven industry leader who will only add to our commitment to deliver innovative, high-quality products and a superior customer experience.”

“We have exciting plans coming in the near future,” Schwarz said about upcoming products. “Our accessory line will expand into products that have never been seen in poultry care and we will expand our nutritional supplements within our Health Hen™ line. In addition, we are going to address consumer-needed resolutions for pets – we’ve listened and are going to deliver.”