Worldwise Acquires Kitty Sift

Worldwise, an A&M Capital Partners (AMCP) portfolio company, has acquired Kitty Sift, a leader in the cat litter and accessories segment.

After the close of the transaction, Kitty Sift will operate under the Worldwise platform, which was acquired by AMCP in September 2021.

Headquartered in Eden Prairie, MN, Kitty Sift is a branded leader in the North American eco-sustainable cat litter and accessories space.  Kitty Sift’s patented eco-friendly, no-scoop disposable litter box has been recognized by various industry organizations as one of the most innovative pet care products in the industry.

 Worldwise, which was founded in 1990 and headquartered in Novato, CA, offers retailers a complete, branded one-stop-shop solution that serves the majority of pet supply merchandising needs and provides high-quality, thoughtful, fun, and eco-sustainable products. Worldwise’s growing roster of leading award-winning brands include SmartyKat®, TrustyPup®, Petlinks®, goDog®, SHERPA™, Guaranteed On-Board™, FurHaven®, PoochPlanet®, and Pawscout™.

Worldwise’s acquisition of Kitty Sift further enhances its omni-channel presence, adding innovative cat accessories to an already robust product portfolio of toys, pet beds, chews, cat products, travel accessories and other key categories. The addition of Kitty Sift marks Worldwise’s second acquisition in the last month, adding complementary product, as well as brand and management resources, to the platform.

Following the close of the transaction, Kitty Sift’s Founder and CEO Carrie Van Wert will join Worldwise and its management team. In her new role as Director of Cat Litter & Accessories New Product Development, Van Wert will focus on the growth and management of the broader cat litter and accessories category.

“We believe that Carrie and her team have done a fantastic job innovating in cat litter and accessories while emphasizing sustainability,” said Ryan McCarthy, Partner at AMCP.  “We’re incredibly pleased to bring Carrie and her team under the Worldwise platform to bolster our offerings and lend AMCP’s deep expertise in the pet industry. This is Worldwise’s second acquisition in the last month, demonstrating our focus on continuing to add complementary businesses, products and brands to the Worldwise platform.”

“I created Kitty Sift to address an unmet demand in the pet care market and have successfully grown our business by focusing on providing eco-friendly products to Cat Parents,” said Van Wert. “The Kitty Sift team and I are thrilled to be joining Worldwise as we believe they have the vision and infrastructure to help us reach our full potential in the marketplace. We feel the combined platform is well-positioned for continued success as it continues to provide a broad offering of innovative pet solutions across multiple channels.”

For more information, please visit www.worldwise.com.