Superior Farms Pet Provisions Partners with Astro Loyalty

Astro Loyalty, an online technology service that focuses on helping pet retailers, and Superior Farms Pet Provisions, a leading manufacturer of rawhide alternatives and dog treats, announced their partnership to give consumers a frequent buyer program.

The program allows consumers to buy nine and get one offer for Superior Farms signature Bark & Harvest Superfood Burgers, Lamb Lung treats, Bully Bark and HydeOut rawhide alternatives.

“We looked at all of the ways we might help to strengthen these independent pet specialty retailers, and a frequent buyer program was our most compelling option,” said VP of Sales and Marketing, Ken Wilks. “Independent retail stores have often used frequent buyer programs to generate a loyal return-customer following within the pet food category so it was an obvious choice for us to offer the same type of program for pet treats. We’ve seen tremendous interest in this program since our soft-launch and are looking forward to seeing the growth of the program in the future.”