Better Choice Company Introduces Halo Elevate Super-Premium Pet Food

Better Choice Company, a pet health and wellness company, has launched Halo Elevate, a new super-premium, natural pet food backed by science. The new brand was formulated with industry-leading nutrient levels to provide optimal pet health. Recipes with full ingredient transparency and traceability give pet parents confidence in what they are feeding their pets.

“We created Halo Elevate to boldly deliver best-in-class nutrition to pet parents. Our recipes are simple and transparent, proudly shown on the front of our packaging and directly address the top five pet health concerns,” said Scott Lerner, CEO of Better Choice Company. “Halo Elevate allows pet parents to confidently upgrade the quality of their pet food.”

Hitting shelves in March at Petco, Pet Supplies Plus and neighborhood pet stores, Halo Elevate includes 39 SKUs of dry and wet food for dogs of all ages and breeds. Formulated by prominent veterinary and nutrition experts, a variety of recipes are available including grain-free and healthy grain choices, as well as chicken, red meat, salmon and lamb options.