Petco Love Celebrates One Year of Lost and Found Initiative

National nonprofit Petco Love has launched new technology to ensure people and their beloved pets stay together and are celebrating the first anniversary of its signature lost and found initiative, Petco Love Lost.

Reuniting missing pets is an industry-wide challenge, one that often takes an entire community to aid in the search effort. It’s Petco Love’s mission to unite pet parents, animal welfare organizations, veterinary clinics and other industry partners to make reuniting with a lost pet a simpler process.

“It’s tragic for both the animal and its family when a pet goes missing,” said Petco Love president Susanne Kogut. “And Petco Love understands that when the unthinkable happens, families need help — quickly. Across the animal welfare sheltering industry in the past 10 years, there has been little improvement in the number of lost pets in shelters reunited with their families and that is unacceptable. We can simplify the search by working together on a single platform that connects shelters, pet parents and neighbors. Pets, like Fallon, are family and deserve our best efforts to bring them back home. We believe that together, we can do better.” 

In the last year, the searchable database has grown to include more than 1,800 shelters and rescues in cities and rural areas across the US using facial recognition technology to help reunite lost pets with their families. 

Petco Love Lost celebrates this achievement together with its partners. Other milestones include:

• Reuniting more than 1,000 pets a month
• Searchable database has reached more than 100,000 found pets from shelter partners and users
• Growth of industry support and collaboration from partners such as Tractive, 24PetWatch, HABRI and more
• Improved user experience
• Additional educational content on steps to take if your pet is lost
• Seamless sharing of lost pet posters across social platforms and email
• 96 percent of users recommend Petco Love Lost

Visit petcolovelost.org or join the conversation @PetcoLoveLost on Facebook, Instagram and Twitter via hashtags #PetcoLoveLost and #LoveAndFound. Corporations, animal welfare organizations and pet industry participants seeking to join us in Doing the Reunite Thing to help drive awareness of this important solution can contact media@petcolove.org.