Kaytee, Rainn Wilson and Kenneth the Guinea Pig Champion Small Pet Equity in “Small in Show”

Kaytee, a leading brand in the Central Garden & Pet portfolio and a pioneer in wellness products for small animals and birds, has unveiled “Small in Show,” a first-of-its-kind digital short film to help champion small pets everywhere that features A-list star Kenneth the Guinea Pic (and his human chaperone and small-animal enthusiast Rainn Wilson).

“Small in Show” chronicles Kenneth and Rainn’s journey to enter the famed Westminster Dog Show and in turn, celebrate all that small pets have to offer.

“Small pets are truly overlooked. Everyone goes straight to dogs and cats. But Kaytee is out to show that these little creatures have big personalities and are just as worthy to be part of your family. That’s something that was easy to get behind,” said Rainn Wilson.

Kenneth isn’t the only pet worthy of recognition. To put deserving small pets everywhere front and center, Kaytee is launching its inaugural #SmallinShow Award Show, inviting pet parents of hamsters, bunnies, mice, birds and other small companions to share images and stories of their mini heroes across social media. The #SmallinShow Award Show will culminate with the crowning of three winners who will each receive a one-year supply of Kaytee products.

“Small pets are incredible animals who bring joy to millions of pet parents every day, and it’s time they get the recognition they deserve,” said Mike McGoohan, SVP of Marketing and Strategy at Central Garden & Pet. “For more than 150 years, Kaytee has been committed to providing high-quality products and support to small animals, birds and their guardians, and we are proud to champion their wellbeing. We hope that the #SmallinShow Award Show becomes a celebration of all small animal companions and brings together this highly engaged community in a way that has never been done before.

Watch the “Small in Show” short film here and learn more about Kaytee on the company’s website.