Tenth Avenue Holdings Taps Managing Director Charles Rosse to be CEO of Jolly Pets

Managing director of Tenth Avenue Holdings (TAH) Charles Rosse will be taking over as Chief Executive Office of Jolly Pets, a TAH company, a manufacturer of pet products made in the US. Rosse will succeed Robert Miavitz in the role, who founded Jolly Pets in 1994 in Northeast Ohio, where its headquarters will remain. Miavitz will also be staying on the Jolly Pets Board of Directors.

“Adding this vital leadership role to Charlie’s managing director responsibilities exemplifies our focus on strategic growth within the pet category,” said Citron. “His support of Tenth Avenue Holdings management teams at our subsidiary companies has proven invaluable. We look forward to his guidance on expanding the innovation already in place at Jolly Pets.”

“What attracted me to TAH is our founders’ mindset for long-term thinking and relationships with the companies and people we partner with,” said Rosse, who became part of TAH in 2020. “Rob has a similar perspective to TAH, which is why our four-a-half year partnership with him has been a success. We want to thank him for all that he has done. He created a great business and I look forward to working with a talented team to expand the brand’s presence in the marketplace with new and innovative products.”