Milk-Bone Launches New More Dog Campaign
Milk-Bone® has launched a new campaign emphasizing “More Dog” and highlighting its commitment to bringing the authentic love between dogs and their humans to everyone. Everywhere. All the time.
“Milk-Bone is always there to celebrate the simple awesomeness of dog life. We recognize and celebrate the special bond between dogs and their humans,” said Ryan Thomas, VP Pet Marketing, The J.M. Smucker Co. “The more than 25 dogs featured were even cast first followed by a month-long preparation that included training sessions, play dates and chemistry hangouts to ensure they were a great fit and comfortable with their human counterparts.”
The world needs less doom scrolling, less fake reality love, less posing, less superficial moments and less of everything that isn’t dog. Milk-Bone is doing its part by sharing the More Dog philosophy through a comprehensive campaign featuring television, social and streaming advertising along with other relevant integrations to bring the experience to pet parents.
“I couldn’t be prouder of More Dog. The campaign gives Milk-Bone, a brand that’s been around for more than a century, such a fresh point of view,” said Erica Roberts, Chief Creative Officer, BBH USA. “We’re positioning the iconic treats and the dog/human together time they create as the antidote to this crazy overstimulated, overly connected, overly fake world we all live in. Because Milk-Bone believes life would be simpler and more joyful if we had less of all that BS and More Dog. Hard to argue with that. Unless you’re a cat person.”
Links to the first ad spot across channels can be found below:
To learn more about Milk-Bone, visit Milk Bone.