Front of the Pack Enlists Help of TikTok Stars in New Video Campaign

Dog nutrition brand Front of The Pack launched a video campaign today featuring TikTok stars Kevin Lee (former chef at multiple Michelin starred establishments) and Jennifer Hsiao (LA based pastry chef) as they battle to create a nutritious meal using standard kibble ingredients, versus Front of the Pack’s all natural, air-dried ingredients. In a fun twist, the two chefs discover the judges of the competition are a panel of pooches!

“I had so much fun on set! Front of the Pack’s air-dried dog food is something I’d definitely recommend to friends and family because it’s made with great ingredients for dogs that I’d feel good putting in my own body,” said Hsiao.

“This was a new, fun experience; I got to do something that was in tune with what I do already, which is cooking, while having my dog involved,” said Lee. “I’m always looking for good food products for my dog, and I feel like Front of the Pack is exactly what I’ve been looking for. Knowing that they only use the best ingredients, I feel safe in knowing that my dog is consuming the best quality food.”

Along with the launch of the video, Front of The Pack will match every dollar that is donated to its GoFundMe for Best Friends Animal Society up to $15,000.