Tractor Supply Launches Annual Spring Paper Clover Campaign in Support of 4-H
Tractor Supply Company, in partnership with National 4-H Council, this week kicked off the Spring Paper Clover campaign, a biannual fundraiser that generates millions of dollars in scholarships for 4-H youth. Donations from the campaign strengthen 4-H educational programs and provide students with the opportunity to engage in hands-on projects, receive guidance from adult mentors and develop the skills necessary to take on proactive leadership roles.
From April 26-May 7, customers can purchase a paper clover at checkout in Tractor Supply stores nationwide or online at Tractor Supply. Ninety percent of all donations directly support 4-H youth in the state in which the donation was made, while the remaining 10 percent support national 4-H programming.
“The 4-H Spring Paper Clover Fundraiser is about more than just raising funds; it’s about creating resilient and independent young leaders,” said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. “Now more than ever, we need to invest in our youth and help them develop skills that will serve them for a lifetime. Support for the 4-H Spring Paper Clover Fundraiser makes a huge impact by providing scholarships for kids to learn critical skills to prepare them for success in any future endeavor.”
4‑H is America’s largest youth development organization, empowering nearly six million young people with the skills to lead for a lifetime. Its research-based programming includes activities in the areas of health, science, agriculture and civic engagement and the guidance and life-long skills necessary to succeed in college and career.
“A 4-H experience, whether it be summer camp or a national leadership activity, provides young people with the opportunity to find their spark and discover their purpose,” said Jennifer Sirangelo, President and CEO of National 4-H Council. “Our partnership with Tractor Supply helps create opportunities for all young people to gain the necessary skills that will help them realize their potential and make a positive impact in their communities today and tomorrow.”
Tractor Supply has partnered with 4-H since 2010, and since that time has raised more than $19 millon through the Paper Clover campaign, impacting more than 80,000 young people.
For more information on Tractor Supply’s Paper Clover campaign in support of 4-H youth, visit Tractor Supply.