Central Garden & Pet Acquires Pet Treat Company TDBBS
Central Garden & Pet has acquired TDBBS from Bregal Partners. Based in Richmond, VA, TDBBS is a provider of premium natural dog chews and treats. The addition of TDBBS will expand Central’s portfolio with bully and collagen sticks, bones and jerky and further strengthen Central’s e-commerce and digital capabilities.
“We are excited to welcome the TDBBS team into the Central Garden & Pet organization,” said Beth Springer, Interim CEO of Central. “Our Central to Home strategy is focused on building further scale in our two industries and growing leading brands consumers love. Adding TDBBS’s established brands and digital capabilities solidifies our position in the large and growing dog treats and chews category and will strengthen our footprint with key customers.”
Since 2008, TDBBS has developed and sold minimally processed dog treats and chews. Each of their three well-known brands (Best Bully Sticks, Barkworthies and Paw Love ) offers a wide variety of natural, grain and gluten-free products that are low in fat and high in protein and made from limited ingredients. Their wholesome treats and chews keep dogs occupied while promoting overall health.
A pioneer in e-commerce, TDBBS was founded as a digitally native brand with a first-mover advantage. Today, the company’s brands and websites are synonymous with the bully stick category. TDBBS sells its products online direct-to-consumer and through third-party platforms, as well as through pet specialty and select grocery, mass and club retailers.
“For more than 15 years, TDBBS has been proud to offer the widest selection of high-quality natural dog treats and chews. We believe pets are family, and they deserve quality ingredients just like us. We are excited for this next chapter in our business as part of Central Garden & Pet,” said Tom Goundrey, CEO of TDBBS. “Central’s resources, capabilities and expertise in the pet industry will be key to growing our business further.”
Central was represented by Orrick as legal advisor. TDBBS was represented by Lazard as exclusive financial advisor and Dechert as legal advisor.
The transaction closed on Nov. 3, 2023. Central will provide additional details on the acquisition during its fourth quarter and fiscal year-end earnings call later in November.