Coastal Pet Products Welcomes Nicolette Popa as Sales Director

Coastal Pet Products announced that Nicolette Popa has joined the company in the new position of Specialty Sales Director.

With more than 20 years of experience in pet specialty, Popa’s experience ranges from merchandising to sales management.

“I’ve always enjoyed getting to know people and learning what challenges they have for which I may be of assistance,” she said. “I’ve continued to work with pet specialty and Canadian markets throughout the years because I enjoy the individuality, the people and the diversity it brings. There are so many unique stories and challenges to be heard and discovered.”

Under Popa’s leadership, the sales team will continue to support its independent retailers. This strategic initiative seeks to maximize resources, simplify operations and cultivate a more cooperative and customer-focused methodology, all while driving company expansion and sustainability.

A company announcement stated: “Independent pet retailers form the backbone of our business; with their deep-rooted connections to the community, they play a vital role in our success. We’re confident that Nicolette will continue to prioritize and cater to these invaluable partners, fostering mutually beneficial relationships and ensuring the growth and prosperity of both our brand and independent pet retailers alike.”

“I am really looking forward to working with the sales team and the customers to hear their challenges, learn from missteps and share in successes,” she said. “Coastal is a quality company with quality product. It’s great to be able to say that and continue to portray it on their behalf.”

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