Blain’s Farm & Fleet Improves Customer Experience and Sales with Roadie Same-Day Delivery
Blain’s Farm & Fleet has partnered with Roadie, a UPS company, to offer same-day delivery for everything from lawn tractors to tools, pet supplies, clothing, snacks and sporting goods.
Local Blain’s shoppers who place orders by 2 p.m. can now choose same-day delivery to their doorstep by friendly delivery drivers through Roadie. More than 60,000 products, including select oversized products, qualify for the service.
Blain’s initial collaboration with Roadie in December arose from the retailer’s desire to offer customers, whom they refer to as neighbors, additional choices for online holiday shopping, even beyond the shipping deadlines of traditional parcel carriers.
“Introducing same-day delivery enabled our holiday shoppers to fulfill their wish lists later than ever,” said Blain’s Chief Customer and Marketing Officer Kristin Stewart. “After receiving rave reviews from our neighbors, we decided to offer the option year-round. It provides the convenience and dependability our customers expect from us.”
Indeed, same-day delivery can tremendously impact companies’ customer satisfaction, sales and retention rates. A recent survey shows that 80 percent of companies increased revenue by offering this service to consumers. For instance, within just the initial three days of implementing the service, Blain’s experienced an astounding 738 percent surge in order volume and a 378 percent year-over-year increase in revenue compared to the same period in 2022.
Marc Gorlin, Founder and CEO of Roadie, emphasized how RoadieXL streamlines the delivery process for oversized, heavy or cumbersome items, enabling Blain’s Farm & Fleet to circumvent additional packaging costs, dimensional weight fees and long lead times associated with less-than-truckload shipments or traditional carriers.
“As consumers, we’ve been conditioned to get our stuff faster and faster for years. Now, that expectation extends to big and bulky items as well. People want to get their big stuff the same way they get their other purchases,” Gorlin said. “Blain’s Farm & Fleet understands this and is on the leading edge of getting all items, even big and bulky goods, to their customers when they want them. With Roadie and specifically RoadieXL™, companies like Blain’s can offer industry-leading delivery speeds on everything from kayaks to canning supplies to beehives.”
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