Naturally Fresh Cat Litter Joins IndiePet

Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, is announcing its membership within the Independent & Neighborhood Pet Retail Association (IndiePet). By joining the organization, Eco-Shell’s range of Naturally Fresh walnut shell cat litter formulas will be more accessible to independent pet stores. Naturally Fresh has always been committed to working with and supporting independent pet stores and will now be working with IndiePet to promote positive, sustainable change for years to come.

IndiePet is a nonprofit trade association created by and for independent pet retailers and the manufacturers, distributors and service providers who support the independent pet channel. Their mission is to empower independent and neighborhood pet retailers to work together as peers for the overall well-being of pets and pet owners as they continue to grow and maintain a place at the heart of the pet industry. IndiePet offers several services and resources to their members, including educational events, members-only discounts and mentorship programs. They are dedicated to the growth and success of the independent and neighborhood pet channel, investing time and expertise into the people that make up the pet industry.

“We’ve always made our partnerships with independent, local pet retailers a high priority,” said Helen Cantrell, Director of Sales and Marketing. “Our membership within IndiePet will help Naturally Freshoptimize and enhance our support and relationship with retailers. We look forward to this partnership bringing Naturally Fresh and independent and neighborhood pet retailers closer together.”

For more information about IndiePet, visit their website at IndiePet.