BISSELL and BISSELL Pet Foundation Collaborate with Amazon Ads Brand Innovation Lab to Launch “From Cart to Care” Charitable Campaign on World Animal Day
BISSELL Pet Foundation and BISSELL Homecare, have today announced the launch of the “From Cart to Care” campaign on Amazon for World Animal Day. This unprecedented event marks the first time a brand has paused its Amazon storefront sales in favor of requesting direct donations for a charitable cause.
For one day only on Oct. 4, the BISSELL Amazon storefront will suspend sales and shift its focus entirely to supporting BISSELL Pet Foundation’s mission of saving the lives of homeless pets. Donations made through the Amazon page will go directly to the Foundation’s lifesaving programs, which include adoption, spay/neuter, microchipping, vaccinations and crisis and disaster response efforts.
“BISSELL Pet Foundation is a lifeline for pets and the people caring for them in shelters throughout the country,” said Cathy Bissell, Founder of BISSELL Pet Foundation. “From responding to natural disasters like the recent hurricanes to ending pet homelessness by preventing unplanned litters through our groundbreaking Fix the Future spay/neuter program, to moving pets from kennels into loving homes through Empty the Shelters™, we are not just imagining a day without pet homelessness—we are creating solutions to make it a reality. We are grateful for this campaign’s opportunity to bring awareness about BISSELL Pet Foundation and raise crucial funds to help us save more pets in more places.”
On the same day, Amazon Live will also host a special Empty the Shelters™ livestream event featuring Cathy Bissell. During this event, Cathy will share the Foundation’s mission and highlight stories of animals that are available for adoption, encouraging viewers to support the foundation through donations or by adopting or fostering a pet.
In addition to the direct consumer donations, through Amazon’s Fire TV “Stream It Forward” initiative, Amazon will donate $1 to BISSELL Pet Foundation for every hour streamed of select Prime Video titles, up to $100,000.1 This effort adds another layer to the campaign, providing a fun and interactive way for supporters to contribute to the cause.
Since its inception in 2011, BISSELL Pet Foundation has helped more than 825,000 pets through its programs and this event on World Animal Day aims to further that impact. Shelters across the country are facing a critical overcrowding crisis, making it more important than ever to adopt, foster or donate.
“From Cart to Care” was developed in collaboration with Amazon Ads Brand Innovation Lab and serves as a pioneering example of how online shopping can drive meaningful social impact. The campaign will continue beyond Oct. 4, with BISSELL’s Amazon storefront highlighting success stories and ongoing opportunities to support homeless pets.
Consumers who want to make a difference for pets in need this World Animal Day can participate by donating directly through BISSELL’s Amazon page, streaming select titles on Prime Video and joining Cathy Bissell for the “Empty the Shelters” livestream event. For more information, visit BISSELL’s Amazon page or go to BISSELL Pet Foundation.b