From Pet crocs to a Life-Sized Crocs Costume, Croctober Makes Fans’ Wildest Dreams a Reality
This year, Crocs has officially reached the pinnacle of fandom. The global footwear brand’s annual Croctober festivities promise to be larger than life by highlighting the shared innovation of Crocs Nation and celebrating the magic that happens when brand and fan creativity collide.
Today marks the reveal of one of the most highly requested products in brand history—Pet Crocs! Designed in partnership with BARK (NYSE: BARK), this momentous launch encourages Crocs enthusiasts everywhere to share their love for the brand with their beloved dogs. Inspired by the special bond between fans and their furry friends, the all-new Pet Crocs are comfy and breathable EVA foam booties made for stylish walks all year round—not to mention best-in-shoe fashion.
Launching globally on Croc Day, a fan-forward holiday recognized annually on Oct. 23, the Pet Crocs will be available alongside matching Classic Lined Clogs for humans, allowing dogs and dog parents to coordinate their looks in lockstep. Both the pet and human iterations will feature a marbled pattern in two unique colorways—Green Slime and Pink Dragon Fruit—each glowing in the dark and symbolizing a love that illuminates the world. Fans can even take personalization one step further and showcase their love for their four-legged companions by adorning their Classic Lined Clogs with exclusive dog Jibbitz charms.
In the spirit of unparalleled creativity, the fan-inspired festivities don’t stop there. This year, the global footwear brand is expanding the possibilities of self-expression with the release of a new Crocs Costume, which takes form as a life-sized iconic Classic Clog. Fully loaded with Jibbitz charms, the costume doubles as a personal vehicle for expression, with the ventilation holes transformed into arm openings and fan’s faces acting as Jibbitz charms. Just like your favorite pair of Crocs which come in left and right versions, the costume is also available in left and right, making it perfect for pairing up this spooky season to create the ultimate couples’ moment.
“We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique,” said Anne Mehlman, Brand President, Crocs. “This Croctober embodies the innovative spirit of Crocs and honors our diverse fan base by demonstrating how our collective imagination can turn the ordinary into something extraordinary.”
The Pet Crocs and their matching Classic Lined Clogs will be available globally on Crocs and in select Crocs retail stores beginning Oct. 23 for a limited time. All month long, the brand is inviting fans to share what Croctober means to them by tagging @crocs on social media.
For more Croctober happenings, including surprise giftings, exclusive product announcements and more, fans can follow and use the hashtag #Croctober. Grab your matching clogs and costumes and celebrate the month as only Crocs Nation knows how!