2024 VETTY Awards Recognizes Best Marketing in Animal Health Care Worldwide
The North American Veterinary Community(NAVC) has announced the winners of the 2024 VETTY Awards®, an international awards program that recognizes marketing excellence in the animal health care industry.
The winners of this year’s awards represent the best in 2024 of advertising, public relations, digital, video, social, design, events, promotions, educational materials and other projects developed to promote the contributions of the animal health care industry to help animals of all kinds everywhere, and those who care for them, live longer, happier and healthier lives.
“We are proud to recognize the amazing work that those in marketing and advertising are accomplishing across the animal health care industry. They really bring out the heart and science of veterinary medicine with animals at the center of it all,” said NAVC CEO Gene O’Neill. “This year’s VETTY Awards winners showcased many of the advancements in animal medicine, a deep understanding of the animal health care audience, technological developments and memorable creative campaigns. We also saw a lot of advancement in how marketing messages were delivered, including gamification and the incorporation of AI technology. Through their creative and strategic work, they are really making a difference.”
Veterinary industry nonprofit and for-profit organizations and agencies around the globe were invited to submit their projects for consideration during the 2024 awards program. Entrants included agencies and companies in veterinary clinics, pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups and more. Each entry was rigorously reviewed by a judging panel, comprised of leaders in the creative marketing field, to ensure the highest standards of excellence were maintained.
The 2024 VETTY Awards Grand Prize Winners include:
- BEST IN SHOW (FOR PROFIT) AWARD: “Love Forever Home Commercial” by Lap of Love Veterinary Hospice and VETEOS. Category: Television Commercial.
- BEST IN SHOW (NONPROFIT) AWARD: “Animal Health Corridor Spirit of Service – PawsAbilities” by Animal Health Corridor and JNA Advertising. Category: Public Service Video.
- LARGE ANIMAL AWARD: “The Equine Practice Company’s Lameness Program” by The Equine Practice Company and Brown Fox Creative House. Category: Large Animal Video.
- JUDGE’S AWARDS:
- “Merck Animal Health @ VMX 2024” by Merck Animal Health and Sparks. Category: Tradeshow Booth.
- “Zoetis Test for Success In Clinic Activation” by Zoetis & FWD People. Category: In-Clinic Merchandise, Educational
- “Pet Parent Journey: A Guide for Brand Managers” by S&A. Category: Agency Self Promotion.
- NAVC SPOTLIGHT AWARD: “Hill’s Prescription Diet – Silent Sufferers” by Hill’s Pet Nutrition and VML. Category: Campaign – Consumer.
To view a complete list of winners, visit The VETTYs.