MoeGo and EarthWise Pet Partner to Power the Future of Enterprise Pet Care
MoeGo, the LA-based leading pet care management platform, has partnered with Earthwise Pet to transform how multi-location pet care franchises operate, grow and engage customers. Earthwise Pet has more than 200 locations across its family of pet-loving brands, including its newest franchise concept, GROOMBAR.
The pet care industry is at a turning point. With Americans spending more than $147 billion on their pets in 2023—including nearly $15 billion on grooming and boarding—franchise operators are looking for ways to scale efficiently. But the market is fragmented, with more than 160,000 grooming and boarding businesses nationwide and no single brand holding more than 5 percent of market share.
Managing a large network of pet care businesses comes with unique challenges—operational inefficiency across locations, disconnected systems and data silos, data fragmentation making insights hard to gain and lack of consistent customer experience.
“Our partnership with MoeGo is about more than just software—it’s about creating a smarter, more connected pet care business model for our franchise owners,” said Michael Seitz, CEO of EarthWise Pet. “We’re providing what they need to scale successfully while delivering a best-in-class experience for pet parents.”
MoeGo’s enterprise software solution provides:
- Scalability for Growth – Built to support 200+ locations, MoeGo empowers franchise operators to scale with operational excellence while maintaining full control over expansion.
- A Centralized Enterprise Hub – A powerful parent-child structure allows EarthWise and GROOMBAR to push down brand standards, access roll-up reporting and metrics and leverage AI-driven marketing automation across all locations.
- A Modern Customer Experience – A branded GROOMBAR app with integrated online booking, messaging, reviews, membership management and loyalty rewards delivers the seamless digital experience today’s customers demand, driving repeat engagement and long-term loyalty.
Already, Earthwise Pet is seeing compelling results, including:
- With MoeGo, 74 percent of Earthwise Pet brand customers now book online, capturing more bookings that can now occur 24/7 and giving staff valuable time back.
- With MoeGo, Earthwise Pet brand average ticket prices have increased by 18 percent through automatic add-on recommendations.
- With MoeGo CRM to manage customer review workflows, Earthwise Pet maintains an exceptional 4.97 out of 5 satisfaction rating across more than 4,000 monthly reviews, cementing its brands as proven and preferred by pet parents.
By leveraging MoeGo’s cutting-edge technology and industry-specific expertise, EarthWise Pet and its franchise partners are poised to achieve unprecedented operational excellence and sustainable growth. This collaboration marks a significant step forward in the evolution of franchise management within the pet care sector, setting a new standard for what enterprise solutions can achieve.
For additional information or to book a consultation with us, go to MoeGo or contact:
Melissa Petty
Head of Enterprise Sales
510-219-3227
Melissa@moego.pet