Doug Siegal Joins RAWZ Natural Pet Food

RAWZ Natural Pet Food has welcomed Doug Siegal as its new Vice President of Sales. With more than two decades of experience in the pet industry—and a proven track record of consultative leadership and executive success at Stella & Chewy’s and fabdog—Siegal brings a wealth of strategic, operational and sales expertise to the RAWZ team.

Since entering the pet industry in 2004, Siegal has cultivated strong relationships with both distributors and retailers, making him a natural fit for RAWZ’s people-first sales philosophy. He has successfully led sales teams of 20+ and is recognized for his thoughtful, data-informed decision-making and his commitment to fostering a collaborative, team-oriented culture.

In his new role, Siegal will lead RAWZ’s sales strategy guided by the company’s four core pillars: fostering a passionate, collaborative team culture; developing and executing detailed strategic plans; leveraging data to uncover opportunities and track performance; and working cross-functionally to ensure alignment across departments including operations, marketing, customer service and inventory control.

“Doug’s passion for building strong relationships and leading with integrity aligns perfectly with our values at RAWZ,” said Janet Scott, RAWZ Co-Founder. “He brings not only deep industry experience but also a genuine care for our partners and the pet community. We’re thrilled to welcome him to the team.”

Most recently, Siegal served as Vice President of Sales & Operations at fabdog, where he expanded the brand’s North American footprint by adding new distribution partnerships and leading growth strategies across the neighborhood pet retail channel. Prior to fabdog, he played a key role in transforming Stella & Chewy’s from a small startup to an internationally recognized brand.

For more information about RAWZ, visit RAWZ Natural Pet Food.