Lovet Pet Health Care Launches in Michigan to Expand Access as New Survey Reveals Cost Barriers for Pet Parents

Lovet Pet Health Care, a new kind of veterinary care that makes it easier—for both pets and their people—to access the support they need to stay healthy and happy, is expanding into Michigan with the opening of its 25th location nationwide—and first hospital in Grand Rapids—today. As part of its mission to make expert veterinary care more accessible, Lovet enters the market with its signature offerings—starting with a first exam free for all new clients, cost-saving care packages, same-day appointments for urgent care needs and flexible payment options through Lovet Pay.

This launch comes as new survey data, conducted by Censuswide on behalf of Lovet Pet Health Care, shows that nearly half of Michigan pet parents surveyed (44 percent¹) skipped or delayed vet visits in the past year due to rising veterinary costs.

“Grand Rapids has a strong, pet-loving community, and we’re here to make high-quality vet care more convenient and affordable than ever,” said Courtney Gruber, President at Lovet Pet Health Care. “At Lovet, we’re doing veterinary care differently—because we believe pet parents deserve less stress and more peace of mind when it comes to their pet’s health. From urgent and primary care to dental and surgical services, we offer comprehensive care under one roof. And with flexible payment options and thoughtfully designed spaces, everything we do is built around making vet care easier to access.”

Meeting the Moment: A New Model for Veterinary Care

Veterinary care is becoming harder to access— 45 percent¹ of US pet parents surveyed say rising costs have led them to delay or skip care. More than a quarter of Michigan respondents (27 percent) say flexible payment options would make them more likely to seek preventive care and 18 percent say care packages that help save money would encourage them to visit the vet more regularly. That’s why Lovet is introducing solutions that reduce the financial burden while delivering expert care:

• First exam free for all new clients, offering both immediate savings and a chance to make sure Lovet is the right fit for you and your pet.
• Lovet Pay – a program that provides a unique combination of payment options that help pet parents pay for care over time that include interest-free options, same-day financing and 99 percent approval rates—no credit required.
• Lovet Essentials—a cost-savings care package for your cat or dog that includes all core vaccines, two nail trims, a full blood panel, a fecal exam and your choice of a dental cleaning or spay/neuter surgery—all for just $99/month. It also comes with unlimited exams and 10 percent off prescriptions, retail and more, saving pet parents 30 percent or more on annual care.
• Puppy & Kitten Packages that provide the essential care young pets need to grow up strong—including exams, core vaccines, nail trims and heartworm and parasite prevention.
• Online scheduling as well as modern, pet-first hospital designs to reduce stress for both pets and pet parents.

What Michigan Pet Parents Are Saying

For many Michiganders, pets are more than companions—they’re family. Nearly 9 in 10 (87 percent²) say having a pet positively impacts their mental and emotional well-being, with 58 percent calling that impact “extremely positive.” That deep bond helps explain why pet health issues create such worry—and why access to care matters so much.

But many pet parents in Michigan are still navigating uncertainty when it comes to what to look for and how to respond to potential health concerns:

• 77 percent³ have researched their pet’s symptoms online before deciding whether to visit a vet.
• More than 7 in 10 (72 percent⁴) Michigan pet parents say they feel anxious—either very often (30 percent) or occasionally (41 percent)—when their pet shows signs of illness or unusual behavior.
• 59 percent worry most about fleas and ticks during spring and summer, while 32 percent worry about heartworm.

That’s why Lovet is focused on removing barriers—financial, emotional and logistical—to help pet parents feel more supported and less overwhelmed when it comes to their pet’s health. By delivering expert, accessible care in environments designed for comfort and ease, Lovet is helping more Michigan pet families get the veterinary care they need—without the added stress and worry.

Lovet Grand Rapids Opens with Ribbon Chewing Ceremony and Plans for Continued Growth

Lovet’s first Grand Rapids hospital officially opened its doors today, April 17, 2025, with additional locations planned throughout the metro area. To mark the milestone, Lovet hosted a celebratory “Ribbon Chewing Ceremony” the evening before opening—where one of the hospital’s very first four-legged patients helped chew through an edible ribbon to kick off a new era of veterinary care in Michigan.

The event welcomed friends, family and local community members for a behind-the-scenes look at the newly designed space. Guests toured the hospital, met Lovet’s expert veterinary team and experienced firsthand how the brand is redefining accessible, comprehensive vet care.

Lovet’s hospitals are designed with thoughtfulness and care, prioritizing the needs of both humans and animals and featuring cutting-edge veterinary technology and equipment. In collaboration with Arcadis, a renowned global architecture, planning and design firm, various room prototypes were built and rigorously tested to create the best layout and experience for staff, pet parents and pets. From the moment clients walk into the lobby to the backroom treatment areas, every detail was meticulously crafted to minimize stress for pets and enable Lovet’s veterinarians and staff to deliver the highest quality of care.

Lovet Is Hiring in Grand Rapids and Beyond

As Lovet continues to grow in Michigan, the company is actively hiring veterinarians, technicians and assistants who are passionate about delivering exceptional care. In Grand Rapids, team members have the opportunity to provide urgent, primary, dental and surgical services in a supportive, modern environment. Lovet offers flexible schedules, clinical autonomy and a comprehensive benefits package—along with a strong commitment to work-life balance and professional growth. From continuing education to a robust learning and development ecosystem, Lovet empowers its veterinary professionals to thrive while making a meaningful difference in the lives of pets and their families.

Lovet Grand Rapids Is Open and Ready to Welcome Pets

Lovet Grand Rapids is located at 4290 Lake Michigan Dr. NW, Grand Rapids, MI 49534. The hospital offers urgent and primary veterinary care—including dental and surgical treatments—with same-day appointments, weekend hours (open Saturday and Sunday) and flexible payment options when needed. To learn more about Lovet and to book an appointment for a pet, head to Lovet.com.