Dr. Elsey’s Expands National Directive for Feline Health and Reform

Dr. Elsey’s, the veterinarian-founded brand long known for pioneering science-based solutions for cats, is increasing its investment and intensifying its national commitment to public education and feline health reform, as reported to News7Health.

While cats now outnumber dogs as household companions in the US—with more than 58 million felines living in American homes, according to the AVMA—they remain strikingly underserved. National data reveals that cats are 30 percent less likely than dogs to receive annual veterinary care. Experts point to a potent combination of logistical challenges, behavioral misconceptions and entrenched cultural bias as the driving forces behind this care disparity.

Dr. Elsey’s is responding not just with innovative products but with purpose, as the company did in ceasing its marketing of potentially unhealthful scented cat litter.

The company has expanded its support for educational outreach efforts aimed at correcting the most dangerous myths surrounding feline wellness. These efforts now include and will be increasing multi-platform campaigns targeting cat guardians, veterinarians and shelter networks alike—with a focus on decoding the often-misunderstood behaviors that can signal serious medical issues.

“Cats rarely present their symptoms loudly,” said Dr. Lance Colbert, veterinary medical analyst for News7Health. “Too often, signs of illness are dismissed as moodiness, aging or behavioral quirks. But behind that ‘grumpy’ cat may be chronic dental pain, urinary inflammation or degenerative joint disease that’s been ignored for years.”

A recent report by the AAFP revealed that 60 percent of cat guardians misinterpret or fail to notice signs of chronic pain. Additional studies from the Bayer Veterinary Care Usage Study show that more than half of cat owners believe their pets require fewer checkups than dogs, despite evidence to the contrary. The consequences are measurable: late diagnoses, shortened lifespans and preventable suffering.

Dr. Elsey’s ongoing advocacy and sponsorship of feline health research has supported clinical studies on urinary tract health, feline stress behavior and shelter-based population management. But the brand’s current efforts are aimed at breaking the silence around feline suffering in the general public.

Rooted in the philosophy of its founder—a feline-only veterinarian with more than 40 years of clinical experience—the brand’s approach fuses medical rigor with a fierce advocacy for the misunderstood. Dr. Elsey’s educational contributions for the benefit of cat lovers, cat guardians and even feline veterinarians have been and continue to be extensive and are unsurpassed in the field.

For more information about Dr. Elsey’s, its products and its principles, visit the company’s website at Dr. Elsey’s.