Giddy Kitty Pounces into SUPERZOO 2025 with Groundbreaking Treat Toy Innovation

Giddy Kitty debuts a first-of-its-kind treat toy system at SUPERZOO 2025. At the core of their product line this system features a unique donut-shaped treat called Pursuits. Paired with specially designed toys, this interactive system encourages cats to reconnect with their natural instincts. It’s the only treat toy system that delivers the “Thrill of the Hunt” experience, rewarding playful behavior with delicious incentives.

Founded by Carrie Van Wert, a former Pet Care Innovation Network (PCIN) award winner, Giddy Kitty continues her legacy of pet industry disruption. Van Wert was recognized in 2021 for her game-changing product Kitty Sift™, a sustainable breakthrough in feline waste cleanup. Now, she brings that same spirit of innovation to feline enrichment with Giddy Kitty.

Celebrating the playful nature of cats, Giddy Kitty offers thoughtfully designed toys and treats that strengthen the human-feline bond. Proudly made in the USA, their products are designed to spark joy, inspire curiosity and keep cats engaged, active and of course, giddy with delight.