Can Cat Food Save Your Relationship? Purina ONE LiveClear and Dating Show Host Nick Lachey Help Cat-Owning Couples Find Out
Modern dating is tough—but throw in sensitivities to cat allergens and romance can get unexpectedly complicated. The pet experts at Purina believe that a cat should never come between two people in love. That’s why Purina ONE LiveClear– an allergen-reducing cat food – is on a mission to rescue relationships strained by cat allergens.
Experience the full interactive Multichannel News Release here.
Today, the brand launched LiveClear, Love Clear, a video series that follows real couples who’ve been dealing with relationship ups and downs due to one partner’s sensitivities to cat allergens and the other’s unwavering love of the cat in their life. Nick Lachey, known for his TV hosting role offering his perspective on love, is helping to share these stories to inspire other cat-owning couples and show they don’t have to pick between their pet and their person.
Cat lovers can visit YouTube to watch the LiveClear, Love Clear series and see if these LiveClear love stories have a happy ending.
The Emotional Toll of Cat Allergens
According to a 2007 study, one in five adults is sensitive to cat allergens1, which means cat owners often face a tough choice between their feline companions and a budding romance. Another survey from HABRI and Purina revealed that about one-fourth of households with cat-allergen sensitivities say their personal relationships have been strained due to cat allergens and 13 percent have had to choose between their cat and a personal relationship.2
LiveClear, Love Clear highlights real-life examples of the struggles couples can face through the stories of three cat-owning couples at different stages in their relationships:
- Diego and Elizabeth have been together for five years and want to take the next step and move in together but are held back by Diego’s sensitivity to Elizabeth’s cat, Dewey.
- Self-described ‘cat-dad’ Julien wants allergen-sensitive girlfriend, Donique, to experience her own version of the ‘bromance’ he has with his cat, Shadow.
- In a leap of faith, Sarah and Michael moved in together early into their relationship. However, they quickly realized that Michael’s sensitivities to Sarah’s cat Missy complicated things.
These couples show that while allergens can be a hurdle, they don’t have to stand in the way of meaningful relationships – with a significant other or with a beloved cat – with the help of Purina ONE LiveClear.
“Turns out the ultimate relationship test isn’t meeting the parents – it’s meeting your partner’s cat,” said Lachey. “Purina ONE LiveClear is changing the game for allergen-sensitive couples and cat owners looking for love who want their happily ever after to include their favorite feline.”
Purina ONE LiveClear Helps Cat Lovers ISO their Future Partner
To help more cat lovers find love, Purina ONE LiveClear is also partnering with Match.com to help future cat-loving couples connect. Users on select Match.com apps will be able to display a “Be My Purrfect Partner” sticker on their profiles, making it easier to proudly display their cat-owning status and find potential matches regardless of their cat allergen sensitivity status.
The Science Behind Purina ONE LiveClear
Based on more than a decade of research, Purina ONE LiveClear dry cat food has been shown to reduce the major allergen in cat hair and dander by 47 percent starting on Day 21, offering hope to the 1 in 5 adults worldwide who are affected by cat allergens.
The secret lies in neutralizing Fel d 1 – the protein that ALL cats produce naturally in their saliva – right at the source in the cat’s mouth, rather than trying to manage allergens once they’re already floating around the home.
It’s a simple, effective option that could make a big difference in the way cat owners – and prospective cat owners – as well as their loved ones, connect with their cats.
For more information on Purina ONE LiveClear and to view the LiveClear, Love Clear series visit Youtube.