Introducing BARK in the Belly: Premium Dog Food and Consumables Line With a Purpose

BARK, a leading global omnichannel brand, has launched BARK in the Belly, a new premium dog food and consumables line designed to fill more than just your pup’s bowl. It’s here to fill bowls everywhere.

Launching Aug. 26 in celebration of National Dog Day, BARK in the Belly introduces two high-protein, premium dog food recipes backed by a promise. BARK is pledging 100 percent of profits to help fight canine hunger across the country. Every dollar made will go back into providing food and support for dogs in need through the BARK Gives program.

“We’ve always approached everything we do from a Dog’s Eye View,” said Matt Meeker, Co-Founder and CEO of BARK. “Now that BARK is officially Co-Owned by Dogs, it only made sense that their first act would be serving up food that’s delicious by dog standards but also ensures no dog goes hungry.”

Eat Good, Do Good

Formulated by BARK’s team of dog food experts and nutritionists with both nutrition and accessibility in mind, BARK in the Belly premium food is made with real chicken and beef as the first ingredient, plus prebiotics, probiotics and nutrients for hip, joint and heart health. It’s designed for dogs of all life stages and made to stand out with bold packaging written in “dog-speak,” complete with human translations, that challenges the sea of sameness in the dog food category.

But what’s most unique is that BARK will not take a cent of profit from BARK in the Belly food until no dog goes hungry. BARK will donate food and resources each quarter to shelters and rescues nationwide, with results shared transparently via the BARK in the Belly Impact Tracker where dog parents can see exactly how many bowls they’ve helped fill and tails they’ve helped wag.

Any dog person – subscriber or not – can nominate shelters and rescues for support at bark.co.

Meet BARK’s Chairdog

To ensure that every dog-first initiative, including the launch of BARK in the Belly, truly represents dogs’ best interests, BARK has appointed its first Chairdog – Hendrix, a charming and unstoppable four-year-old pup who hails from St. Croix but now rules the backyard on three legs in Orlando, FL. Hendrix will represent dogs across the country to help guide the company’s philanthropic efforts and product development. The Chairdog, selected from thousands of canine applicants, will join quarterly leadership meetings, with help from a telepathic dog communicator, to make sure dogs’ voices are heard on business priorities including product development and charitable giving.

BARK in the Belly and the Chairdog appointment are the first milestones in BARK’s Co-Owned by Dogs brand evolution. BARK is giving dogs a literal seat at the table and reshaping every decision to reflect the perspective of dogs as co-owners, advisors and key decision-makers – not just customers. To celebrate this new chapter, BARK will offer fans a first look at the new premium food recipe and an opportunity to meet the newly appointed Chairdog at BARK Live, a special event in New York City this fall.

Available Aug. 26 on bark.co

BARK in the Belly launches exclusively on bark.co and will be available to all customers. For a limited time, new BarkBox and Super Chewer subscribers will receive a free month of food when they sign up for a 6- or 12-month subscription. The premium food will be available on Amazon and Chewy this fall. Additional products, including toppers, treats and dental products, will roll out over the coming year.

To meet the new Chairdog, nominate a shelter or start your subscription, visit BARK.