Coalition of 100+ Rescues, Led by The Rabbit.org Foundation, Pressures Petland to Stop Selling Rabbits
The Rabbit.org Foundation, which created and leads the Stop Rabbit Sales Coalition, has launched a renewed national campaign calling on Petland, the largest national pet store chain still selling rabbits, to end the practice once and for all. The coalition represents a loose network of more than 100 rabbit rescues, shelters and animal-welfare advocates across the country and warns that Petland’s ongoing rabbit sales are worsening an already critical shelter crisis.
“Every rescue in our network is seeing the same pattern—rabbits sold as novelty pets, then surrendered, dumped or neglected once the reality of care sets in,” said Paige K. Parsons, founder of The Rabbit.org Foundation. “Petland’s business model pushes animals into a pipeline of suffering that local volunteers and shelters are left to clean up. It’s time for that to stop.”
The Stop Rabbit Sales Coalition is highlighting the direct impact of Petland’s rabbit sales on local shelters and rescues nationwide—from overcrowded foster systems to rising veterinary costs and limited intake capacity. The campaign follows alarming reports of abandoned “Easter rabbits” and overwhelmed shelters struggling to manage the fallout from retail sales.
“Rabbits are the third most surrendered companion animal in the U.S., yet Petland still profits from selling them as impulse purchases,” Parsons added. “Every year, rescues are left to pick up the pieces—emotionally, financially and physically—of an industry unwilling to evolve.”
Courtney Gurley, Shelter Director of Georgia House Rabbit Society, said her team witnesses the impact daily.
“Across Georgia’s three Petland locations, we see the fallout firsthand. Young rabbits are often sent home with families who have no idea what they truly need. Many of these rabbits later arrive at our rescue needing basic diet education and veterinary support. The constant cycle of breeding and sales keeps rescues like ours scrambling to clean up the consequences. Petland’s continued rabbit sales are fueling the crisis for vulnerable animals across the state.”
Rachel Sanders, Director of House Rabbit Society Chicago, echoed the concern.
“Petland is one of the biggest sources of abandoned rabbits in the Chicago area. We regularly take in rabbits who are sick, underweight, mis-sexed or already pregnant. Some have spent weeks fending for themselves outdoors before rescue. Our volunteers and partner vets provide the care and stabilization they need to recover. While Petland continues to profit from rabbit sales, rescues absorb the fallout. These are the animals in need of care and safe homes.”
Dawn Sailer, Founder of Indiana House Rabbit Society, described similar problems in her region.
“In Hamilton County, where Petland operates its Carmel store, the county shelter doesn’t accept rabbits. When people can’t surrender them, they dump them outside—and we’re the ones finding those frightened rabbits in fields and parking lots. Even when we’re at capacity, we cover the cost of spay or neuter and transfer them to shelters up north so they have a chance at survival.”
Humane World for Animals (formerly The Humane Society of the United States) added its support.
“Our undercover investigation of a Petland in Virginia led police to discover 31 dead rabbits and a dead Yorkshire terrier puppy in the store freezer. Petland should do the responsible thing and stop selling rabbits,” said John Goodwin, senior managing director of puppy mills and equine protection for Humane World for Animals.
Petland operates nearly 90 franchise stores across more than a dozen states. The company has faced repeated criticism from animal-welfare advocates for sourcing from large-scale breeders. The Stop Rabbit Sales Coalition argues that ending rabbit sales would modernize Petland’s business model and align it with public expectations for humane retail practices.
The Rabbit.org Foundation and its partners are urging Petland to immediately end rabbit sales in all U.S. stores and transition to adoption partnerships with local rescues and shelters—a model already embraced by major retailers like Petco and PetSmart, which now host in-store adoption events instead of selling animals outright.
Supporters can help by signing and sharing the petition at Change, contacting their local Petland franchise owners to voice concern and choosing adoption over purchase when bringing a rabbit into their homes.
The Rabbit.org Foundation’s petition, Demand Petland Stop Selling Rabbits, has already garnered more than 5,000 signatures, signaling strong public support for humane retail reform.
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