This Earth Day, One Pet Brand Is Taking On Traditional Plastic Waste, Starting with Your Dog’s Chew Toys
BetterBone by Blue Standard Introduces a Safer Alternative for Dogs of All Sizes and All Chew Strengths, as the Pet Industry Faces Growing Sustainability Demands
This Earth Day, as consumers rethink everyday products through a sustainability lens, one overlooked category stands out: dog chew toys. To meet growing demand for eco-friendly options, brands like BetterBone are reimagining the category with sustainable, pet-safe alternatives.
Traditionally made from nylon and chemically treated, petroleum-based materials, millions of dog chews end up in landfills each year, raising concerns not only about environmental impact but also about pet safety.
Meet BetterBone by Blue Standard, an award-winning, plant-based dog chew brand redefining what pet products can and should be.
Designed as a safe, sustainable alternative to traditional nylon chews, BetterBone products are made from natural, food-grade ingredients that are non-toxic and environmentally responsible, offering a smarter solution for modern pet parents.
A Category Ripe for Change
With more than 70% of pet parents prioritizing sustainability* in their purchasing decisions, the demand for eco-conscious pet products has surged. Yet many everyday items, especially durable dog chews, have lagged behind.
“Pet parents shouldn’t have to choose between performance and sustainability,” said Chisholm Weaver, CEO and Co-Founder of BetterBone. “At BetterBone, Earth Day is our everyday, and we set out to prove pet-parents can have both performance and sustainability without relying on traditional or petroleum-based plastics.”
Better for Dogs. Better for the Planet.
BetterBone is built on a simple yet powerful idea: replacing traditional or petroleum-based plastics with better materials.
- No nylon or petroleum-based plastics
- Made from natural, food-grade ingredients
- Non-toxic
- 100% renewable materials
- Zero-waste production system
- Reduces CO2 by 85% and non-renewable resources by 97% in production
- 100% FSC-certified packaging printed with non-toxic inks
- Partner with Tree Nation to support global reforestation with a tree planted for every purchase
Unlike traditional chews, BetterBone products are designed with both pet wellness and environmental impact in mind, reducing waste while supporting healthier chewing habits.
A New Standard in Sustainable Pet Products
Backed by more than 25 years of expertise in material science and sustainability, parent company Blue Standard is pioneering new ways to turn renewable and recycled resources into high-performance consumer products.
This Earth Day, BetterBone represents more than just a product; it reflects a broader shift toward responsible consumption across the $100B+ pet industry*.
Earth Day and Everyday Impact
While Earth Day serves as an annual reminder, the real opportunity lies in the small decisions made daily.
For pet owners, that includes rethinking products like dog chews, where safer, more sustainable alternatives now exist.
Availability
BetterBone products are available at leading retailers, including Chewy.com and Amazon, on www.thebetterbone.com and also at your favorite neighborhood pet retail store.
Learn more about BetterBone’s sustainability commitment:
https://thebetterbone.com/pages/sustainability
*American Pet Product Association (APPA)