WayCrafted Debuts GoTether™, a Go-Anywhere Dog Tethering System, at SUPERZOO 2026

New product launches in Emerging Brands section, Booth #11170

WayCrafted will introduce GoTether™, a go-anywhere dog tethering system, at SUPERZOO , Aug. 12-14, 2026, inviting retailers, buyers, and the media to experience the product live and discover special show pricing in the Emerging Brands section at Booth #11170.

Built for dog owners who would rather enjoy the moment than manage their gear, GoTether delivers a simple, reliable way to keep dogs safely secured—without bulky tie-outs or complicated setups. Whether it’s a patio lunch, a campsite, or a quick roadside stop, GoTether turns everyday surroundings into ready-to-use tether points in seconds.

At its core, GoTether is about purpose-built simplicity. High-strength braided components and premium hardware work together to provide stable tension and controlled movement, while a pivoting hook helps reduce tangles and strain. The result is a system that feels intuitive in use and dependable over time.

Where GoTether stands apart is in its versatility. It clips easily to railings, tables, benches, posts, and similar anchor points—no installation required. Compact and lightweight, it’s designed to travel well and deploy quickly, making it a natural fit for active pet owners and on-the-go lifestyles.

“Dog owners don’t need more gear—they need better solutions,”, said Lennie Walker, President & CEO of WayCrafted. “GoTether was designed to quietly solve a very real problem, so people can sit down, relax, and know their dog is right where they should be—safe, secure, and part of the experience.”

GoTether marks the first in a series of new product introductions from WayCrafted, with additional launches planned across outdoor and pet-adjacent categories.

About WayCrafted
WayCrafted designs purpose-driven products for RVing, camping, and outdoor living—where form, function, and reliability work together to support real-world use. Founded in the Pacific Northwest, the company focuses on creating tools that solve everyday challenges with clarity and durability. From GoTether, its go-anywhere dog tethering system, to GoShade, its portable sun protection solution, WayCrafted products are built with thoughtful engineering, practical innovation, and a deep understanding of how people and their pets experience the outdoors. Learn more at WayCrafted.com.