Three Dog Brands Unveils Seven Consumer-Driven Innovations at SUPERZOO 2026, Expanding Three Dog Bakery® Portfolio Across High-Growth Treat Categories
New protein-forward, people-inspired, and small dog innovations strengthen the brand’s commitment to helping retailers capture today’s fastest-growing consumer needs.
Three Dog Brands, makers of Three Dog Bakery® treats, will introduce seven new product innovations at SUPERZOO 2026 (Booth #3938) in Las Vegas, expanding its portfolio with consumer-driven products designed to help retailers meet growing demand for premium, protein-forward and people-inspired dog treats.
As pet parents increasingly seek treats made with simple ingredients, recognizable flavors and products tailored to their dogs’ unique needs, Three Dog Brands continues to invest in innovation platforms that create excitement at shelf while offering retailers fresh merchandising opportunities across multiple treat occasions.
The newest additions span three key growth platforms driving today’s dog treat category:
- Protein-forward treats
- People-inspired favorites
- Small dog-focused
Together, these innovations reinforce Three Dog Brands’ strategy of delivering differentiated products that excite shoppers at the shelf, encourage trial, and drive repeat purchases.
“Our innovation is driven by what we believe the unmet needs are for pet parents and their pups, not by chasing fads. said Marella Oviedo, Chief Marketing and Innovation Officer at Three Dog Brands, “We pair consumer needs with our own day-to-day inspiration to create shareable moments between pet parents and their furry best friends. Snackable high-protein chips. Nostalgic aromas from real, quality ingredients. Even your favorite breakfast sandwich transformed into a new classic just for dogs. This year’s lineup has something for every pup, and we’re so excited to share it at SUPERZOO 2026!
Expanding High-Growth Innovation Platforms
Protein-Forward Treats
As demand continues to grow for premium protein-forward dog treats, Three Dog Brands is expanding its award-winning Bark’n Crunch!® platform with two new additions:
NEW Bark’n Crunch!® Turkey Chips Made with one simple ingredient, these light and airy chips deliver high protein in an exciting new format for dogs. 100% turkey, each crunchy chip is gentle on sensitive stomachs, great for picky eaters, and an easy go-to for mindful pet parents. Bark’n Crunch! is made and sourced in the USA with zero fillers for a simple, snackable humanized experience. Availability beginning September 2026. Visit Booth 3938 for more details.
NEW Bark’n Crunch!® Chicken & Hickory Smoke Chips Inspired by the smoky flavors of a backyard barbecue, this two-ingredient treat combines real chicken with natural hickory smoke flavor for an irresistible crunch. Equally humanized and high protein, it’s a craveable treat fit for every lifestyle and occasion, earning incremental purchases across flavors and protein varieties. Now available on ecommerce. Order today!
Within our biscuits & cookies portfolio, we have crafted a savory spin on a classic recipe
NEW Chicken Pot Pie brings together a protein-packed formulation and nostalgic, recognizable flavor. Protein-forward with real chicken and bone broth, it’s soft-baked for a better-for-you indulgence that doesn’t ask pet parents to choose between wellness and taste. Visit Booth 3938 for more details. On shelves early 2027.
People-Inspired Favorites
Building on the brand’s legacy of bringing humanized experiences to dogs, Three Dog Brands is introducing new treats inspired by classic comfort foods pet parents already know and love.
NEW Bacon, Egg & Cheese Biscuit: A pup-approved take on America’s favorite breakfast sandwich. Packed with real cheese, visible bacon inclusions and soft-baked for high palatability, each bite is a great breakfast-time classic worth begging for. On shelves early 2027.
NEW Cheezie Yips™:A crunchy treat inspired by a people-favorite cheesy cracker. Made with real cheddar and no artificial flavors, it’s an irresistible treat that never skimps on fun. Cheezie Yips brings bite-sized snackability to any pup’s treat rotation. This item is on shelves now. Order today!
Small Dogs, Big Innovation
Recognizing that small dogs have unique treating needs, Three Dog Brands is expanding its offerings with products designed specifically for smaller dogs.
NEW Small Dog Lick’n Crunch!® is sized specifically for smaller mouths while delivering the same irresistible taste and people-inspired fun pet parents expect from the brand. Each bite-sized sandwich cookie combines peanut butter and oats flavors for a truly, drool-worthy treat. Crafted with the same real ingredients as any other Three Dog favorite, Small Dog Lick’n Crunch! has fewer calories with the same tail-wagging joy. On shelves early 2027.
NEW Small Dog Mini “Mutts” Cookie Trio Crafted in response to small and mini dog parent feedback, Small Dog Mini “Mutts” Cookie Trio delivers Three Dog Bakery’s iconic, people-inspired cookies in perfectly bite-sized treats for smaller pups. Featuring a trio of drool-worthy flavors—Birthday Vanilla with Sprinkles, Peanut Butter with real peanuts, and Carrot Cake with real carrot inclusions—these tiny treats are easy to chew and crafted just for them because small dogs shouldn’t miss out on the big drool-worthy fun just because they have tiny jaws. On shelves in 2027.
Helping Retailers Grow the Category Helping Retailers Grow the Category
Rather than simply introducing new flavors, Three Dog Brands continues to build scalable product platforms that create multiple merchandising opportunities across the dog treat aisle.
From protein-rich rewards and comfort-food-inspired treats to products tailored for small dogs, the expanded portfolio enables retailers to satisfy evolving consumer preferences while encouraging cross-purchasing and repeat visits.
The company’s innovation strategy continues to focus on creating premium humanized treats that combine real ingredients, recognizable flavors and memorable treating experiences—helping retailers differentiate their assortments while giving pet parents new reasons to engage with the Three Dog Bakery brand.
“Every new product represents another opportunity to create joyful moments between dogs and the people who love them,” added Oviedo. “We’re excited to continue expanding the Three Dog Bakery portfolio with innovations that bring together premium ingredients, thoughtful product development and the playful personality our brand has become known for.”
Retailers, distributors and industry partners are invited to visit Booth #3938 during SUPERZOO to preview the new product lineup, discuss merchandising opportunities and learn more about the company’s expanding innovation pipeline.
For more information, visit www.threedog.com.