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SUPERZOO Takeaways

2026 Leading Women in Pet

SUPERZOO Takeaways: Premium Foods

SUPERZOO Takeaways: Rawhide Alternatives

SUPERZOO Takeaways: POS Systems

SUPERZOO Takeaways: Litter

SUPERZOO Takeaways: Freeze-Dried Food and Treats

Category Analysis: Private Label in Pet

Special Report: Merchandising Pet in the Home

The Blog

August 6, 2026

The Farmer’s Dog Acquires Woof, Extending Its Reach Beyond the Bowl

Together, the companies will expand what it means to care for dogs—combining nutrition, enrichment, and everyday wellness to help dogs live longer, healthier, more joyful lives The Farmer’s Dog, the […]

September 9, 2026

BetterBone Rolls Out New Look Following SuperZoo Feedback, Supporting Next Stage of Company Growth

“You Asked. We Listened.” Award-Winning Plant-Based Dog Chew Brand Introduces New Packaging, Digital Tools, Retail Support and Education as BetterBone Expands Its Team, Capabilities and Global Footprint BetterBone®, the award-winning […]

September 9, 2026

ökocat Opens Nominations for Annual Program Supporting Small Cat Rescues and Shelters

 Launched in 2018, ökocause4paws has supported more than 9,000 cat adoptions to date ökocat, the next generation of natural cat litter, is officially accepting nominations for its annual ökocause4paws program, giving […]

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