BetterBone® Announces November 2 Launch of BetterBone® GO and New Medium Size of BetterBone Original Wishbone

Customer-driven innovations expand BetterBone’s plant-based chew lineup with a new active-play design and a Wishbone size specifically made for medium-sized dogs.

BetterBone® by Blue Standard, the award-winning brand redefining safer,healthier, and more sustainable dog chews, announced the official launch of their new BetterBone GO dog chew toy collection and the new Medium sized wishbone-shaped original BetterBone. The expansion of its innovative plant-based dog chew toy lineup with two highly anticipated additions was designed and launched in response to customer feedback for everyday and ‘on the go’ products, as well as the growing number of dog-parents with dogs in this medium weight range.

BetterBone GO brings the brand’s signature plant-based innovation to a versatile new design built for active dogs and everyday adventure. Alongside GO, the Medium Wishbone fills an important gap in the brand’s size assortment, offering a new option for dogs weighing 30 to 60 pounds.

“Every product we create starts with listening to our customers and observing how dogs actually chew and play,” said Chisholm Weaver, CEO and Co-Founder of BetterBone. “Pet parents told us they wanted a BetterBone they could take on the go, while owners of medium-sized dogs were looking for a size designed specifically for their pets. BetterBone GO brings our plant-based innovation to tossing, training, and everyday play, while our new Medium Wishbone offers a better fit for dogs weighing 30 to 60 pounds. Both innovations reflect our commitment to creating products that meet the real-world needs of dogs and the people who love them.”

BetterBone GO: Made for Dogs on the Move

Designed for tossing, training, fetching, and everyday enrichment, BetterBone GO combines the durability pet parents expect from BetterBone with a classic bone shape created for active play. Whether at home, at the park, on the beach, or on the trail, GO offers a versatile, plant-based alternative to traditional nylon and rawhide chews.

Made from natural, renewable, plant-based materials, BetterBone GO is splinter-resistant, hypoallergenic, and engineered to wear down into soft flakes rather than sharp shards. Its dual dental-enrichment textures help clean teeth while satisfying dogs’ natural instinct to chew, and its lightweight, floating design makes it a fun option for water play.

Powered by BetterBone’s proprietary Vernovo™ material technology, GO delivers the brand’s commitment to thoughtful design, durability, and more sustainable materials in a new format that encourages both active play and satisfying chew time.

NEW Medium Wishbone: The Right Fit for Medium-Sized Dogs

Also launching November 2 is BetterBone’s new Medium Wishbone, designed specifically for dogs weighing 30 to 60 pounds.

Developed in response to customer feedback, the new size bridges the gap between existing Wishbone options, giving pet parents of medium-sized dogs a chew that’s better suited to their dog’s size and chewing needs.

The Medium Wishbone features BetterBone’s signature plant-based materials and thoughtful design, offering the same alternative to traditional nylon chews in a new size that expands the brand’s appeal to an even broader range of dogs.

Together, BetterBone GO and the Medium Wishbone reinforce the company’s commitment to listening to its customers and developing products that make everyday chewing and play more enjoyable for dogs of all sizes.

Available November 2, With More Flavors Coming in 2027

Both BetterBone GO and the new Medium Wishbone officially launch November 2, 2026, with an initial selection of flavors available at launch. Additional flavor options are expected to roll out by the first quarter of 2027, giving retailers and pet parents even more choices across the expanded lineup.

BetterBone GO is available in Mini, Small, and Large sizes and Light, Moderate, and Hard densities to accommodate different chewing styles. The brand’s signature scent-infused flavor assortment includes Veggie, Beef, and Venison, with availability varying during the initial rollout.

BetterBone products are trusted by dog owners in more than 30 countries and are available at over 4,000 retail locations worldwide.

The launch of GO and the Medium Wishbone marks another milestone in BetterBone’s mission to deliver innovative, plant-based chewing solutions that are better for dogs and better for the planet.

To learn more about BetterBone GO, the new Medium Wishbone, and the complete BetterBone collection, visitwww.thebetterbone.com or follow BetterBone on Facebook, Instagram, TikTok, and LinkedIn.