Rover Announces Bill Kong as Chief Marketing Officer

On July 22, Rover, one of the largest networks of pet sitters, dog walkers and recent addition of in-home groomers, announced newly hired Bill Kong as CEO. Kong, a long-time growth marketing executive, will lead all of the company’s US marketing, including performance media and brand, across Rover’s multiple lines of business. 

“Bill embodies Rover’s values and brings a wealth of experience from across the technology and e-commerce sectors to the team at a pivotal moment,” said Brent Turner, COO of Rover. “As Rover continues to evolve and expand service offerings, we are confident that Bill’s innovative thinking and executive leadership experience will be a valuable asset to the team.”

Kong joins Rover with more than 20 years of experience, but most recently Kong served as Chief Growth Officer at Vital Choice Wild Seafood and Organic, a leading direct-to-consumer brand of wild seafood, marine supplements and organic fare. He previously worked as the evp of Product Marketing and Performance Marketing Services at CommerceHub, and prior to that was Chief Digital Marketing Officer for Sears.com and Kmart.com.

“Disrupting an industry carries with it a responsibility to be continuously innovative and creative,” said Kong. “I’m thrilled to join at such an exciting moment in time, especially given the platform’s recent launch of cat-specific services and dog grooming. I can’t wait to work closely with the team to further the brand and build on the services available to pet parents worldwide.”