Vital Essentials Wins Most Innovative POP Display at SuperZoo

Vital Essentials was recognized for its innovative RAW BAR display during the SuperZoo trade show, Aug. 19-22 in Las Vegas. The custom product display features 12 freeze-dried snacks for pets and is available at thousands of independently-owned pet stores across North America.

The family-owned company, based in Green Bay, Wis., manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the US, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy. 

Attendees of SuperZoo, one of the nation’s largest pet industry trade shows, voted the unique display as the most innovative point of purchase display entered in the New Product Showcase. The award winners were announced on Aug. 20 during the show.

“Our retail partners strive to create the very best experience possible for their customers. This high-impact, display has positively impacted the sales and success of their stores,” stated Melissa Olson, Vital Essentials Marketing Director. “With the competition from eCommerce rising, stores need to ‘wow’ their customers. The VE RAW BAR catches their attention, and provides an experience for them to interact with their pets and store team members when purchasing the product.” 

The VE RAW BAR display is available at independent retailers across North America and features a wide variety of novelty freeze-dried snacks, including: Duck Heads, Moo Sticks, Bully Twists, Duck Hearts and more.