Better Choice Appoints New VP of Sales

Better Choice, a global animal health and wellness CBD company, announced Ian Weiss as VP of Sales. Weiss has nearly two decades of experience as a sales leader with a track record of success in establishing channel partners, cultivating account relationships and delivering strong financial results and profitable growth in the pet industry. 

“Ian has spent his entire career in the pet food, treat and supplies industry, delivering profitable growth while developing key relationships with industry distributors,” commented Damain Dalla-Longa, Co-CEO of Better Choice. “He’s a perfect fit for Better as we continue to position ourselves as a leading global health and wellness company for animals.”

Weiss previously served as CP of sales at Arlee Pet Products. During his tenure, he launched several pet specialty brands, which achieved cross channel, national distribution in his first year and continued to increase sales volume and market share year-over-year. He was also instrumental in increasing company profit margins by implementing processes to manage a hybrid sales plan covering two-step distribution, e-commerce drop shipping, retailer direct sales and direct to consumer sales. In addition, he successfully launched the Comfurt Collar product line in 2017, which eventually was carried by more than 1,200 retail locations within one year. 

As the national director of sales at Dogswell, Weiss developed and achieved company target goals of 30 percent year-over-year growth, while implementing a goal-based bonus program aligning overall company growth targets with the individual target of each team member (100 percent of goal achieved first year).

“I look forward to sharing my vast experiences and tapping into my extensive relationships with distributors and retailers throughout North America,” said Weiss.