Dog Beauty Brand Rowan Announces Premium Coat Care Collection
Rowan, the first clean beauty brand for dogs, today announced the launch of a new premium coat-care collection offering cleaner, naturally derived solutions for pet parents. Rowan co-founders Michelle Arnau and Sally Clarke teamed up with a board-certified veterinary dermatologist and an expert chemist to deeply understand the unique needs of dog’s coats and skin. Using the latest scientific insights around pet and human skin and hair care, Rowan’s formulas use human-grade, high-quality ingredients that leave dog’s coats shiny and skin nourished while also meeting the brand’s “clean dog standard” to ensure all products are free from dirty stuff—like harsh chemicals, sulfates, parabens, silicones, or dyes.
With more people concerned about allergens in their homes there has been a significant rise in ‘hypo-allergenic’ breeds leading to the need for specific formulations for dogs with hair coats. Similar to the world of human hair care, different types of coats have different needs, which is why the team at Rowan has created specific products for fur and hair coats.
“At Rowan, we believe our pets deserve the same level of self-care that we give ourselves, and this commitment drives our choices every step of the way,” said Rowan co-founder Michelle Arnau. “Pet grooming products are relatively unregulated, and companies can manufacture whatever they deem acceptable with little to no oversight. As picky pet parents, we set out to change that by using cleaner, human-grade ingredients that work and give our pups the pampering they deserve without compromising on clean.”
The brand also enlisted the help of Dr. Anthea Schick, a board-certified veterinary dermatologist. Schick said, “I am really excited to partner with Rowan co-founders Michelle and Sally on developing a line of clean skin and hair products for dogs with research, care and joy. They truly understand the human animal bond and have a curious it’s about the science of skin and a passion for pets that rivals my own.”
The Rowan launch collection consists of five premium coat care products including The Fur Wash, The Hair Wash, The Dry Shampoo, The Coat Refresh and The Coat Shimmer.
Rowan’s care for pets and the planet doesn’t stop with the ingredients inside. The finished product is packaged in recyclable packaging. Rowan is available exclusively via its Direct-to-Dog website retailing between $20 to $25. For more information about Rowan click here or catch the brand on social @meet_rowan.