September 16, 2021

Ageless Paws Lauded in 3rd Annual Pet Innovation Awards Program

Ageless Paws, a division of Vervana, LLC, was recently selected as winner of the “Cat Food Dry Product of the Year” award in the 3rd Annual Pet Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the pet industry.

TOPPER+ is a functional meal topper line of freeze-dried raw animal proteins mixed with added functional ingredients for targeted nutritional support. The Ageless Paws TOPPER+ series features three single-sourced protein meal toppers with a probiotic added for digestive and immune systems support. This solution-driven nutritional approach addresses the challenges of dosing picky eaters by combining the powerful BC30® probiotic with proven viability with a clean and flavorful, single-sourced protein that pets love: chicken breast, salmon fillet or turkey heart.

With more than 1 billion CFU’s per serving, these meal toppers are suitable for consumers seeking to provide probiotic support for their pet’s health via a variety of high-quality protein delivery options.

“Animals have been a constant, loving part of my family from an early age. As a physician, when I first started prescribing nutritional supplements for my patients, one of the biggest challenges I faced was finding appropriate products made by reputable sources. In some cases, there simply weren’t any—so I worked with formulation experts to make my own,” said Dr. Stephen Sinatra, Founder at Ageless Paws. “When it comes to your pet, you don’t want to cut corners. Our products are evaluated by veterinarians and I’ve seen firsthand that nourishing and strengthening an animal strengthens their human family, too. I am truly honored by this recognition from Pet Innovation.”

The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2021 Pet Innovation Awards attracted more than 1,250 nominations from around the world.

“Today’s world of pet nutritional supplements can be overwhelming. Walk into any pet store, and you’ll find a handful of products that look like they may work but their quality and efficacy isn’t always clear,” said Bryan Vaughn, Managing Director, Independent Innovation. “Ageless Paws brings the purest and most health-supporting pet products on the market to the homes of animal-lovers providing maximum nutrition for pets. Congratulations on being our choice for ‘Cat Food Dry Product of the Year.’”

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