All American Pet Resorts (AAPR), a leading national dog boarding and daycare brand is proud to reveal a major rebranding effort that is designed to reenergize the brand and define AAPR’s future as the preferred name for safe, trusted and reliable dog boarding and daycare that meets the lifestyle of today’s pet parents and also appeals to investors looking for a solid franchise investment.
According to Stephan Dimitroff, evp, AAPR, “As we expand the franchise nationally, the brand refresh ensures consistency visual brand identity and consumer messaging throughout our national franchise network.”
The rebranding solidifies the company’s stance as a premier dog boarding, daycare and grooming franchise leader offering:
- 24-hour, 365 On-site staff and care
- 24 Hour Webcams
- Medical Administration with a health/wellness focus
- High end air exchange and purification HVAC system
- Pet Suites, not crates
The redesign included the AAPR website, corporate logo, all branded marketing materials and Resort signage. The new imagery displays a bold, clean design that incorporates movement with a vibrant color palette and new photography throughout.
The website, All American Pet Resorts, is easy to navigate & mobile-friendly for fast and easy on-the-go Resort boarding and daycare scheduling.
Involved in the rebranding effort was Your Franchise Success, Scorpion and the AAPR management team.
Kevin Casida, AAPR’s Director of Operations said, “As we expand our family of franchisees, having most recently adding, New Bern, North Carolina to our network of Resorts, the goal of attracting the right individuals who want to become successfully self-employed and enjoy a truly gratifying business, starts with our branding.”
“Our re-energized image goes before us into the marketplace as a symbol of the value we deliver, the care we provide and the trust our clients and franchisees put in us,” said Casida.