Anheuser-Busch Launches National Preparedness Month Campaign Centered Around Pet Preparedness

With a long-term commitment to disaster relief and preparedness, Anheuser-Busch has announced the second annual “Prepare For Your Pets” campaign. Continuing strong partnerships with American Humane and American Red Cross, Anheuser-Busch intends to expand relief efforts and raise awareness of disaster preparedness for people and their pets. 

Anheuser-Busch, who has a long history of disaster relief and preparedness, stated that most disaster preparedness plans overlook pets. While 83 percent of pet owners live in communities that are threatened by natural disasters, only 46 percent have family plans in place. Part of their campaign in 2022 includes printing out a physical photo of owners and their pets on the chance that something happens to their cell phone in a disaster, there will be an increased chance that owners and their pets will be reunited. 

“In almost every corner of our country, communities are at risk of natural disasters. This National Preparedness Month, we are leveraging our reach to highlight the importance of preparing for the entire family, including pets who cannot plan for themselves,” said Colleen Lucas, Vice President of Community Impact at Anheuser-Busch . “Together with our commitment to preparing emergency drinking water throughout the year, we stand ready to support people as they plan for disasters and emergencies in their homes, businesses and communities.”

In addition to having the Budweiser Clydesdales visit two “Prepare For Your Pets” fairs throughout September, the Anheuser-Busch Foundation will be donating $200,000 to American Humane to assist its rescue operations and expand the distribution of emergency drinking water to pet shelters and rescue efforts during and after natural disasters. The foundation will also be donating $1 million to the Red Cross’ Annual Disaster Giving Program to ensure the Red Cross can take immediate action to help communities in need.

“From natural disasters to animal cruelty investigations, American Humane is on the front lines protecting animals and saving lives in times of crises,” said Dr. Robin Ganzert, American Humane’s President and CEO. “We are grateful to Anheuser-Busch for supporting our critical rescue efforts. We also want to arm pet owners with the knowledge and tools needed to help keep their pets and families safe when disaster strikes. Having a disaster preparedness plan in place will not only help save the lives of our beloved animals but also the lives of owners, volunteers and first responders.”